Social Media Marketing / Copywriting - Part Time Role

Company Description

Core-VA Solutions is a top-tier provider of virtual assistant services, dedicated to assisting businesses and entrepreneurs in optimizing their operations and achieving their objectives. With a team of highly skilled and adaptable virtual assistants, we deliver customized support across a range of essential functions.

Job Description: A dynamic and talented Social Media Marketing & Copywriting Specialist is needed for a part-time role to manage and elevate social media platforms. This position involves creating compelling and engaging content, analyzing performance, and building online communities to foster growth and interaction. If you're passionate about social media and skilled in persuasive writing and marketing strategy, we’d love to meet you.

Key Responsibilities (include but are not limited to):

• Create, schedule, and manage content for various platforms (Facebook, Instagram, Twitter, LinkedIn), ensuring alignment with brand voice and objectives.
• Respond to comments, messages, and inquiries in a professional and engaging manner.
• Optimize social media profiles and posts for SEO to improve visibility and reach.
• Conduct keyword research and incorporate relevant keywords into social media content to align with broader SEO goals.
• Track and analyze social media performance metrics using tools like Meta Business Suite, Google Analytics, or similar platforms, preparing detailed reports on engagement, audience growth, and other KPIs.
• Stay updated with the latest trends and developments in social media and SEO, identifying opportunities for improvement.
• Plan and implement social media campaigns, contests, and other interactive content strategies to enhance audience engagement.
• Recommend tools or software for efficient management and scheduling of posts across various platforms.
• Oversee social media advertising, including ad creation, audience targeting, performance monitoring, and reporting.
• Collaborate with teams to align social media and SEO strategies with broader business objectives.

Education:

• A bachelor’s degree in Marketing, Communications, or a related field is preferred but not required.

Skills:

• Strong copywriting and editing skills with high attention to detail and consistency in brand tone.
• Experience using analytics tools (e.g., Meta Business Suite, Google Analytics).
• Familiarity with social media platforms (e.g., Facebook, Instagram, LinkedIn).
• Knowledge of SEO best practices and their application to written content.
• Experience in using social media management tools (e.g., Hootsuite, Sprout Social).
• Excellent time management and communication skills.
• Creative thinker with a passion for community engagement and growth.

Experience:

• At least 2 years of experience supporting U.S. healthcare clients in a marketing, social media, or copywriting capacity.
• Proven experience in social media marketing or copywriting roles.
• Track record in writing and managing social media campaigns.
• Experience optimizing content for SEO and analyzing performance metrics.
• Familiarity with project management tools (e.g., Trello, Asana) is a plus.
• Experience writing for paid social advertising and targeted campaigns is preferred.

• Competitive Pay Rates
• Work From Home
• Support System
• Long Term/ Permanent work commitment