Omnichannel Marketing Strategist

Cramer is a brand experience and content marketing agency that blends strategy, creative and production to engage audiences and drive business growth. Our Studio model and interdisciplinary team fuel a unique ability to build impactful, forward-thinking experiences for B2B, fortune 1000 companies. A specialty division of our agency, Cramer Health serves pharmaceutical clients looking to build, nurture and/or grow patient communities and drive patient adherence initiatives.

The Omnichannel Marketing Strategist focuses on strategic planning and development to create seamless customer engagement across channels. They develop and orchestrate engagement strategies, map customer journeys, and use data and analytics to inform and optimize programs. This role translates clients' marketing strategies into impactful experiences, working with cross functional teams to develop customer journeys and maximize audience impact.

The ideal candidate will have knowledge of the US pharmaceutical market, experience in direct-to-patient/consumer marketing strategies and campaigns, familiarity with specialty or rare disease treatments, and an understanding of the U.S. regulatory environment. Experience with pharmaceutical Patient Support Programs is a plus.

Main Objectives:

• Translate our client’s acquisition & engagement strategies into actionable plans.
• Create focused, integrated, and innovative customer journeys.
• Ensure that the strategy is connected through to creative delivery of campaigns and communications
• Measure, report, and improve engagement strategies over time.

Core Responsibilities:

• Assess client needs and craft strategy scopes.
• Develop briefs for project goals, objectives, KPIs, and focus.
• Provide cross-channel engagement planning for diverse audiences including healthcare professionals and patients and caregivers.
• Map out customer interactions to ensure consistent experience – across paid media, digital ecosystem and CRM systems.
• Partner with various internal project & creative teams for development and execution of customer experiences that support the strategic plan and objectives.
• Conduct secondary research and primary qualitative research.
• Leverage customer insights, data, and analytics for strategic decisions.
• Deliver polished presentations to educate and engage clients.
• Stay updated on the evolving digital marketing landscape.
• Design and facilitate workshops using Design Thinking frameworks.

• 10+ years of experience in brand, omnichannel, and digital marketing
• Solid understanding of designing flows from awareness / acquisition initiatives to conversion and nurture and engagement campaigns
• Proven track record in delivering integrated marketing projects with measured outcomes
• Knowledge of digital channels such as email, SMS, web, direct mail, print, media, SEM, social, CRM events
• Understanding of the pharmaceutical health landscape
• Collaborative and dynamic team player.
• Strong passion for the patient experience.
• Strategic thinker with attention to detail.
• Excellent presentation skills.

• Medical, Dental & Vision Insurance
• Health Savings Account, including employer contribution
• Retirement Plan (401K) with company match
• Profit Share Bonus Plan
• Life Insurance
• Paid Time Off
• Family Leave
• Short Term & Long-Term Disability
• Tuition Reimbursement
• Wellness Resources, including discounted membership to Lifetime Fitness
• Generous onsite café
• Paid holidays