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Senior Director, Media - job 2 of 2

Intuit Credit Karma is a mission-driven company, focused on championing financial progress for our more than 140 million members globally. While we're best known for pioneering free credit scores, our members turn to us for everything related to their financial goals, including identity monitoring, applying for credit cards, shopping for insurance and loans (car, home and personal) and savings accounts and checking accounts* – all for free. Credit Karma has grown significantly through the years: we now have more than 1,700 employees across our offices in Oakland, Charlotte, Culver City, San Diego, London, Bangalore, and New York City.

*Banking services provided by MVB Bank, Inc., Member FDIC

As Senior Director, Media, you will lead strategy and execution for the paid, editorial, and SEO marketing teams, using data-driven and customer backed insights to maximize ROI on a nine figure budget across the full funnel. You’ll manage a team of talented marketers and collaborate with cross-functional teams to develop and implement cutting-edge paid media strategies that align with overall marketing and business objectives across the marketing funnel. You’ll launch and measure new activations through out of home, sponsorships, and partnerships. You’ll set the pace and implement best practices while driving new customer acquisitions, reactivations, and monetization to help our members reach their financial goals. We are looking for a transformative leader who can take bold swings with innovative approaches, has deep understanding of measurement approaches, leverages a comprehensive, full-funnel marketing approach to drive business growth and customer engagement.

What you'll do:

Develop and execute a long-term media strategy that aligns with Credit Karma’s corporate objectives and consistently maximizes ROI across digital, offline, SEO, and editorial channels across the full funnel from brand to direct response.
Implement tracking and measurement systems to evaluate the effectiveness of paid media campaigns, performance reports and provide actionable insights to stakeholders.
Provide executive leadership, coaching, and direction to a team of talented marketers, fostering a culture of strategic thinking, creativity, and accountability. Create a culture of experimentation, driving continuous testing and analysis of key metrics.
Oversee the management and optimization of a nine figure annual media budget, ensuring efficient allocation of resources and alignment with business priorities.
Collaborate with C-suite executives and key stakeholders across creative, brand, analytics, product, legal, and finance to integrate media efforts with broader company initiatives, enhancing overall brand coherence and market positioning.
Champion data-driven decision-making, utilizing advanced analytics and research to inform strategies and measure performance across all media channels.
Lead innovation in media practices by implementing cutting-edge technologies and platforms, staying ahead of industry trends, and exploring new opportunities for growth and engagement. Develop and execute media approaches that define the industry standard with new and existing channels and placements, including out of home and sponsorships.
Expand reach and relevance with new audiences through best in class social media strategies, partnering with creative and brand on creative and culturally relevant content.
Enhance Credit Karma’s industry presence and thought leadership by representing the company at high-level media and corporate events, building strategic partnerships, and engaging with external audiences.

What we are looking for:

At least 10 years of experience in paid media, with a strong track record of successful team leadership; including strategic planning, execution, and optimisation
Proven track record of success in managing large-scale media budgets and leading high performing and diverse teams in a dynamic, high-growth environment.
Comprehensive understanding of both digital and traditional media channels, with a proven ability to integrate multi-channel strategies that drive brand and performance goals.
Outstanding leadership and communication abilities, with a track record of inspiring teams and cultivating executive-level relationships.
Exceptional analytical and strategic thinking skills, with a strong emphasis on ROI analysis and data-driven insights.
Bachelor's degree in Marketing, Business, Statistics, or related field; an MBA or advanced degree is highly preferred.

Header to use - Benefits at Credit Karma includes:

Medical and Dental Coverage
Retirement Plan
Commuter Benefits
Wellness perks
Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
Education Perks
Paid Gift Week in December

Pay Transparency Notice:

Credit Karma’s mission of championing financial progress for all starts from within. That’s why we implemented role-based compensation, which ensures people who are in the same role receive the same pay with variations for geographic location only. It’s all part of a more comprehensive DEI strategy that helps level the playing field. The base salary range for this role is $341,250.00, plus equity and benefits.

Equal Employment Opportunity:

Credit Karma is proud to be an Equal Employment Opportunity Employer. We welcome all candidates without regard to race, color, religion, age, marital status, sex (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity or gender expression, national origin, veteran or military status, disability (physical or mental), genetic information or other protected characteristic. We prohibit discrimination of any kind and operate in compliance with applicable fair chance laws.

Credit Karma is also committed to a diverse and inclusive work environment because it is the right thing to do. We believe that such an environment advances long-term professional growth, creates a robust business, and supports our mission of championing financial progress for everyone. We offer generous benefits and perks with a single eye to nourishing an inclusive environment that recognizes the contributions of all and fosters diversity by supporting our internal Employee Resource Groups. We’ve worked hard to build an intensely collaborative and creative environment, a diverse and inclusive employee culture, and the opportunity for professional growth. As part of the Credit Karma team, your voice will be heard, your contributions will matter, and your unique background and experiences will be celebrated.

Privacy Policies:

Credit Karma is strongly committed to protecting personal data. Please take a look below to review our privacy policies:

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What You Should Know About Senior Director, Media, Credit Karma

At Intuit Credit Karma, we are on a mission to champion financial progress for over 140 million members around the globe, and we need an inspired Senior Director, Media to join our Oakland, CA team. In this pivotal role, you’ll be the driving force behind our media strategies, leading paid, editorial, and SEO marketing efforts. Your data-driven approach will help maximize our ROI on a robust nine-figure budget while guiding a talented team of marketers. Your efforts will not only enhance customer engagement but also drive our business growth. Imagine launching exciting activations through various channels like out of home and partnerships, while implementing best practices that captivate and convert audiences. Collaborating with C-suite executives and other key stakeholders, you’ll align media strategies with Credit Karma's overarching goals to create a powerful and cohesive brand narrative. We believe in challenging the status quo, so you’ll have the freedom to explore innovative approaches and cutting-edge technologies that set industry standards. If you are a transformative leader with over 10 years of paid media experience, a knack for strategic thinking, and a passion for financial empowerment, we would love to see how your vision can contribute to our mission at Credit Karma.

Frequently Asked Questions (FAQs) for Senior Director, Media Role at Credit Karma

What are the primary responsibilities of a Senior Director, Media at Credit Karma?

The Senior Director, Media at Credit Karma is tasked with leading the strategy and execution of paid, editorial, and SEO marketing initiatives. This role involves maximizing ROI across a significant media budget, developing and measuring new activations, and collaborating with cross-functional teams to align media efforts with broader business objectives.