Global Product Manager, Consumables

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more. 

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things. 

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day. 

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible. 

Let’s make. 

Are you obsessed with bringing to life meaningful innovations that delights customers? Do you want to scale a key pillar of monetization for a fast-growing pioneer in creative technologies? Are you a proven and inspiring product manager who delivers results in a fast-paced and cross-functional environment? Cricut’s consumable portfolio is a key part of our overall product ecosystem, and empowers our members to create a variety of projects through our broad portfolio of materials ranging from Vinyl, Iron-On, Infusible Ink, Wood, and much more.

We are hiring a Global Product Manager / Senior Global Product Manager to drive net sales and profitability and make Cricut the material brand of choice. Working closely with product development, marketing, sales, operations, & quality, your responsibilities will be to develop and launch materials for new product ecosystems, create and bring to market a portfolio of innovation for existing consumers, partner with key channels for assortments/marketing/pricing, drive cost savings initiatives, and keep a pulse on competitive activity and business tracking. You’ll be working in a highly collaborative and cross-functional environment, partnering closely with the product management teams for our machines, accessories and digital content.

The ideal candidate is a product leader with proven experience driving a complex product portfolio by leveraging deep consumer and market insights and applying critical thinking in key business decisions.

You must be a hands-on strategic thinker, outstanding storyteller, and passionate with delivering amazing customer experiences.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Lead the portfolio lifecycle for Consumables products, from inception to end of life
• Create global product business plans, including product value proposition, positioning, forecasting, P&L management, etc.
• Develop product requirements in partnership with the product development and operations teams, and gain cross-functional alignment
• Develop robust go to market strategy including product introduction timelines, merchandising, marketing, end of life execution strategies
• Continuously monitor and drive adjustments to product portfolio based on key performance indicators
• Build internal and external presentations to communicate effectively our portfolio to key stakeholders and retail partners
• Identify key research questions, assist in developing consumer learning plan, and participate in User Experience testing
• Actively conduct research and share insights with the cross-functional team
• Monitor supply and demand managing inventory exposure in collaboration with sales, finance and operations
• Maintain project status and data within Product Management system
• Lead development of product packaging in conjunction with marketing and creative teams

• MBA highly preferred or bachelor’s degree with 3+ years of Product Management and/or Brand Management experience
• Experience in CPG highly desired
• Strategic thinking—must be proficient and comfortable with developing solid product strategies in non-structured environment
• Passion for innovation – a strong track record of delivering innovation from idea through launch
• Entrepreneurial spirit – ability to work efficiently in a fast-paced, start-up environment and do what it takes to get the job done
• Excellent communication skills – demonstrated use of written, presentation and verbal skills. Must be able to communicate business and product stories in concise compelling way to drive alignment and buy-in across the organization.
• Working at all levels – proven ability to drive strategic thinking about product direction as well as diving into the details to fully deliver successful product launch.
• Team player – build strong relationships with the cross-functional team while serving as the team lead to drive results
• Data-driven decisions – know how to get and analyze data to make business decisions, with a mix of sales data, consumer research, social listening, and market reports.

All your information will be kept confidential according to EEO guidelines.

The intent of this job description is to provide a representative and level of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any position. Employees may be directed to perform job-related tasks other than those specifically presented in this description. 

What to Do Next:  Please attach your resume, cover letter and include links to your portfolio or other social presence. If you want to show your superpowers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information. 

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify. 

** BE ADVISED: this role is hybrid: in-office T/W/Th each week. You must be committed to working in-office Tuesday, Wednesday and Thursday each week, and be willing to come to the office Mondays or Fridays should business needs require it. 
** Relocation is NOT provided for this role. Candidates who need relocation may not be considered for this position.