Head / Director of Marketing (GTM specialist)

At Crop.photo, we're seeking an experienced B2B SaaS marketing leader to architect and execute our initial go-to-market strategy. This role focuses specifically on getting us from $0.2 to $1M in revenue through strategic experimentation and validation of our market approach.

🎯 Role Overview

You'll serve as our marketing leader during the critical early-stage growth phase, determining which ICPs to pursue and developing a divide-and-conquer strategy. You'll own our product positioning, pricing strategy, and sales enablement, translating our AI capabilities into clear customer value propositions that resonate with each segment. Working directly with the founder and go-to-market team, you'll both develop and execute strategies to drive our initial market success.

💼 Key Responsibilities

• Design and execute our initial go-to-market strategy to reach $1M ARR
• Analyze multiple ICPs and existing customer traction to determine 1-2 initial target segments
• Create a divide-and-conquer strategy to systematically capture chosen market segments
• Create compelling product positioning and sales enablement materials that clearly communicate our AI advantage
• Build and maintain competitive intelligence framework to strengthen our market position
• Make strategic decisions about whether to build internal team or partner with external resources
• Own the marketing budget and resource allocation for maximum early-stage impact
• Drive initial content strategy and messaging development
• Design and execute quick experiments to validate market assumptions

📋 Required Experience & Skills

• Demonstrable early-stage startup experience (pre-PMF, <$250K total ARR) within the last 2 years
• Must be able to provide references from CEO/founders who can verify release-stage startup impact
• Product Marketing experience strongly preferred (positioning, pricing, sales enablement)
• 7+ years in B2B SaaS product marketing with proven success in early-stage ($0-1M) growth
• Hands-on proficiency with key marketing tools:
• HubSpot (campaign setup, workflow automation, lead scoring)
• LinkedIn Ads (campaign management, audience targeting)
• Google Analytics and Google Tag Manager
• SEO tools (Ahrefs, SEMrush, or similar)
• Landing page builders (Webflow and HubSpot)
• Demonstrated experience executing across multiple channels:
• Content marketing (writing, editing, publication management)
• Email marketing (drip campaigns, newsletters, automation)
• Paid social (especially LinkedIn)
• SEO (technical, on-page, content strategy)
• Events/webinars (planning, execution, follow-up)
• Experience building and managing marketing funnels:
• Setting up conversion tracking
• Creating multi-touch attribution models
• Implementing lead scoring systems
• Designing nurture flows
• Proven track record with early-stage experimentation:
• A/B testing (copy, design, offers)
• Landing page optimization
• Email sequence testing
• Ad creative testing
• Direct experience with B2B SaaS go-to-market strategies:
• Successfully launched 2-3 B2B SaaS products
• Experience with both successes and failures
• Proven ability to identify and validate market segments
• Technical marketing capabilities:
• Basic Webflow (no-code) for landing page tweaks
• UTM parameter management
• Marketing automation workflow setup
• CRM customization and management
• Strong analytical and reporting skills:
• Excel/Google Sheets for data analysis
• Data visualization tools (Looker, Tableau, or similar)
• Custom dashboard creation
• ROI analysis and reporting

💫 Benefits

• Competitive equity (stock options) in US parent company
• Market-leading salary + annual performance bonus
• Quarterly travel to US HQ in SF Bay Area (all expenses covered)
• Flexible work hours + Home office setup

💪 What Makes This Role Special

• True ownership of early-stage marketing strategy
• Opportunity to build something from the ground up with the founder
• Direct impact on company's initial market success
• Freedom to experiment and validate strategies
• Work with cutting-edge AI technology in an emerging market

📊 Success Metrics

• Development of clear divide-and-conquer strategy within first 60 days
• Selection and validation of initial target segments
• Successful execution of initial positioning and messaging experiments
• Achievement of early revenue milestones toward $1M ARR
• Creation of scalable, repeatable marketing processes for chosen segments

We're looking for someone who has specifically succeeded in early-stage B2B SaaS product marketing, understands how to pick and win initial battles, and can execute hands-on across all key marketing channels without relying on external agencies or contractors during the experimental phase.

🤖 About Crop.photo

At Crop.photo, we’re redefining how brands create consistent, professional visuals across their entire portfolio. Whether it’s for photo studios, eCommerce sites, or marketing agencies, we leverage the power of AI to ensure that every image tells a cohesive story, aligned with your brand identity.

We’re powered by Evolphin, a leader in digital asset management, with deep expertise in transforming media workflows for retail, eCommerce, media & entertainment, and beyond. Launched from Silicon Valley just last year, Crop.photo has already been adopted by over 12,000 users—and we’re growing fast!

📝 Cover Letter Requirements

Please share details about your TWO most recent B2B SaaS experiences (within last 2-3 years):

For each role, please share:

1. Company name and product
2. Role & work timeline
3. Starting metrics (MRR, CAC, Marketing team size, marketing budget etc)
4. End metrics
5. ONE initiative that succeeded - include specific numbers
6. ONE initiative that failed - what you learned
7. Marketing tech stack you built/used there, and specific processes you implemented
8. If our initial conversation goes well, would the founder/CEO be willing to have a quick 10-minute reference chat? 

Note: Both examples should be from early-stage (pre-PMF, < $250K ARR).