General Manager

At Backcountry, our mission is to connect people to their passions. Our four online stores—Backcountry, Competitive Cyclist, MotoSport and, SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.   

The General Manager blends business acumen and operational knowledge to drive retail business results while building a high-performing team. This role uses discretion in assigning duties to employees and in employment

decisions and is accountable for the achievement of sales goals, store operations, staffing and performance management of all store employees. 

This position will report into the Head of Stores

• Models and directs employees to ensure customer service standards are met.
• Creates an environment where employees are informed and capable by directing training activities for all retail and culinary employees.
• Models and ensures all Backcountry policies and standard operating procedures (SOPs) are communicated effectively to employees, maintained and consistently followed.
• Manages the complete operations of the store. Ensures employees are effective at executing corporate initiatives in a timely, efficient and resource-wise manner. Delegates tasks appropriately and holds the team accountable.
• Proactively monitors and manages store staffing levels according to retail censuses and fluctuations in seasonal business needs.
• Maintains an active performance development process. Provides coaching at the moment and performance feedback to employees. Conducts formal performance reviews.
• Seeks opportunities to increase topline sales. Challenges and inspires employees to achieve and execute sales driving initiatives.
• Analyzes and measures retail business trends. Develops and implements plans to drive topline sales, profitability and culinary revenue.
• Completes the store schedule optimizing allocated hours to meet retail goals.
• Stays informed by maintaining product knowledge, accesses available training and seeks out additional resources when necessary.
• Ensures the accuracy and integrity of employee information including, but not limited to, Time and Attendance records and personal data.
• Manages inventory, controls shrink, retail supply and expenses.
• Appropriately partners with Head of Stores, HQ Retail Operations, Human Resources and other departments as needed or necessary.
• Ensures adherence to applicable wage and hour laws. Accurately records time worked according to Backcountry  policy.
• Demonstrates exceptional verbal and written communication skills with employees, customers, field management and corporate office.
• Additional responsibilities as assigned by the Head of Stores or HQ.

• Ability to communicate verbally and work cooperatively with employees and customers.
• Ability to remain in a stationary position for up to 3 hours at a time.
• Ability to move about the store coaching and directing employees; selling to customers and retrieving merchandise from the stockroom or sales floor.
• Ability to grab, reach, push, pull, bend, stoop, kneel and crouch in order to retrieve and replenish merchandise.
• Ability to work a varied schedule to observe employees and customers at different times of the day, week and year.
• Ability to ascend/descend ladders in order to retrieve and/or move merchandise.
• Ability to operate a computer, POS system, keyboards, merchandise scanners and mouse in order to accomplish work.
• Regular and predictable attendance.
• Ability to lift and/or move merchandise weighing up to 35 lbs.

• 5+ years of experience in retail leadership, preferably in an outdoor retail or e-commerce company  
• Experience driving sales and motivating high performing sales teams.
• Experience training others and holding teams accountable.
• Experience leading and coaching teams 
• Proven financial management skills.
• Proficient in Microsoft Office, point-of-sale (POS) systems and Scheduling tools.
• Passion for the outdoors and outdoor products .
• Familiarity with MS Office Suite (Word, Excel, Outlook).

The CSC family of brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, provincial, state or local laws.  

The CSC family of brands is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please contact hrbenefits@cscshared.com.