Senior Manager of Global PR & AR

Cubic³ delivers advanced software-defined vehicle solutions in 200+ countries and regions. Working with the world's leading automotive OEMs such as Audi, Porsche, Volkswagen, Skoda, Honda and GM, we connect millions of vehicles globally and enable 1 billion internet data transmissions daily.  

As a key leader within Cubic³’s marketing team, the Senior Manager of Global PR & AR is responsible for shaping and executing a strategic global media plan designed to elevate the Cubic³ brand and secure impactful coverage in top-tier publications. This role also leads global analyst relations, fostering strong partnerships with influential industry analysts from leading firms such as Gartner. Additionally, this position plays a central role in crafting and maintaining corporate messaging, ensuring consistent and aligned communication across internal and external audiences. 

This is a huge opportunity for a seasoned B2B/tech communications professional to build and lead a world-class PR & AR function as Cubic³ scales rapidly over the next five years.  

• Develop & Lead B2B PR Strategy 

• Own, develop and execute a successful PR programme that supports commercial and growth goals across EMEA, the US and APAC (working with SoftBank). 

• Evaluate target audiences to develop PR campaigns that engage, inform, and motivate customers and buyers through high-quality earned media. 

• Secure high-impact media placements in top-tier trade, tech and business outlets. 

• Oversee creation of high-quality, well written and compelling copy including press releases, blogs and social media posts. 

• Messaging Management 

• Develop and maintain a clear, compelling, and differentiated messaging framework that reflects the company’s vision and value propositions. 

• Ensure messaging is aligned with business goals, audience needs and market dynamics. 

• Develop messaging toolkits, briefing docs, and Q&A guides for spokespeople. 

• Provide media and messaging training to ensure confident and aligned delivery across interviews, events and panel discussions. 

• Thought Leadership 

• Position senior leaders as industry experts through bylines, press interviews, speaking engagements, and social media presence. 

• Develop speaking and awards calendars for industry conferences and forums. 

• Product & Company News 

• Lead communications for product launches, partnerships, and market expansion. 

• Work closely with product marketing and Cubic³’s innovation team to translate technical capabilities into compelling narratives. 

• PR Agency Management 

• Manage external PR agency partner and media monitoring tools. 

• Set KPIs, review performance, and ensure agency efforts align with business goals. 

• Measurement & Reporting 

• Define success metrics and report on media coverage, share of voice, sentiment, and PR campaign performance. 

• Leverage data to continually refine strategies and demonstrate ROI. 

• Budget Management 

• Own the PR budget, allocating spend effectively across campaigns, tools, and agency support. 

• Analyst Relations 

• Design and implement a comprehensive global analyst relations strategy that aligns with business priorities, product roadmaps, and go-to-market initiatives. 

• Position the company as a category leader across key analyst channels and reports. 

• Build and maintain strong relationships with influential analysts at firms such as Gartner, IDC, SBD Automotive, Wards Intelligence, and others. 

• Serve as the primary liaison between internal stakeholders and external analysts. 
  

What we think, you’ll need to be successful 

• 7–10+ years of PR, communications and AR experience in B2B tech, ideally in high-growth or enterprise SaaS, cloud, cybersecurity, AI, etc. 

• Proven success developing and leading strategic PR campaigns that drive brand awareness, media visibility, and thought leadership in the tech industry. 

• Exceptional storytelling and messaging skills, with a sharp ability to simplify complex technical concepts into compelling narratives for non-technical audiences. 

• Strong media relationships across tech, business, and trade publications — and a track record of securing coverage in top-tier outlets. 

• Experience as a strategic partner to executives, including prepping for media interviews, events, and public speaking opportunities. 

• Leadership and team-building abilities, whether working with internal teams or managing agency partners, with a collaborative and solution-oriented approach. 

• Comfort with data and measurement, using insights to evaluate campaign performance, iterate messaging, and demonstrate PR impact. 

• A proactive mindset — you spot opportunities before they arise, pitch new ideas confidently, and move quickly to execute. 

• Strong project management skills, with the ability to juggle multiple initiatives, deadlines, and stakeholders with ease.