Head of Performance Marketing

The Head of Performance Marketing at CV-Library is responsible for crafting and executing comprehensive digital traffic acquisition strategies. This includes managing paid media campaigns across PPC, social media, and programmatic channels, as well as optimizing SEO, partnerships, and retargeting efforts. You'll lead a talented team, oversee campaign performance, and utilize data insights to drive strategic decisions, ensuring every initiative maximizes ROI and capitalizes on growth opportunities.

To excel in the Head of Performance Marketing role at CV-Library, you should have proven experience leading large-scale digital acquisition strategies in a high-growth business environment. A solid understanding of biddable media, SEO, programmatic advertising, and a strong background in budget management — specifically managing budgets of £10m or more — is essential. Additionally, having hands-on experience with automation tools and advanced analytical skills will significantly benefit your success in this role.

As the Head of Performance Marketing at CV-Library, you will lead a small but talented multi-disciplinary team dedicated to digital acquisition. This role involves providing inspirational leadership and mentorship, fostering a culture of collaboration and continuous improvement. You will also work closely with Product and Development teams to optimize the technical infrastructure necessary for successful digital marketing efforts.

The Head of Performance Marketing at CV-Library plays a crucial role in the company’s growth strategy by designing and implementing data-driven traffic acquisition initiatives. Your ability to leverage advanced analytics and reports will help identify growth opportunities, improve application quality and increase CV registrations. By leading successful cross-channel campaigns, you will directly contribute to enhancing the overall brand visibility and market presence.

CV-Library is committed to nurturing talent and offering growth opportunities. As Head of Performance Marketing, you will have the chance to progress toward a Director position, supported by the company’s dedication to professional development. By demonstrating your ability to drive results and lead a high-performing team, you can explore further career advancements within this innovative and rapidly growing company.

When asked about your experience with digital acquisition strategies, aim to share specific examples of successful campaigns you've led, emphasizing your approach to leveraging different channels such as PPC, SEO, and programmatic advertising. Discuss measurable outcomes and how your strategies contributed to overall business growth, ensuring you demonstrate your analytical skills in interpreting data for decision-making.

In answering how you prioritize digital marketing campaigns, detail your systematic approach, which includes evaluating potential ROI, understanding market trends, and considering what aligns with the broader business objectives. Highlight the importance of data-driven decisions and how you balance between immediate campaign needs and long-term strategy.

When discussing the tools and technologies you are familiar with, provide a comprehensive list including automatic bid management software, SEO tools, analytics platforms, and programmatic advertising solutions. Describe how you've utilized these tools to enhance campaign performance and data analysis.

In your response about measuring campaign success, emphasize your familiarity with key performance indicators (KPIs) and metrics like conversion rates, traffic acquisition costs, and ROI. Share examples of how you have tracked these metrics in the past to inform strategy adjustments and show continuous improvement.

When asked about a successful SEO campaign, provide a detailed answer that includes the objectives, strategies implemented, and the measurable outcomes of the campaign. Highlight specific tactics used and the SEO tools leveraged, explaining how you adapted to any challenges that arose.

In describing how you inspire and lead a marketing team, focus on your leadership style. Provide examples of how you motivate your team, foster collaboration, and encourage innovative thinking while ensuring accountability and performance. Share how you prioritize team development and growth.

When discussing your experience with managing large budgets, focus on your hands-on experience, detailing how you have allocated resources across various campaigns. Share examples of cost-saving measures you've implemented and how you’ve maximized budget efficiency while achieving campaign goals.

Your approach to competitive analysis should involve explaining how you conduct thorough research to identify competitors’ strengths and weaknesses. Explain how you apply these insights to adjust your strategies for a competitive advantage, utilizing both qualitative and quantitative analyses.

In answering your experience with automation, focus on specific automation tools you've utilized to streamline processes, enhance campaign performance, or optimize resource allocation. Discuss how automation has played a role in your strategies and the tangible benefits you've observed.

When asked to describe a marketing challenge, choose a specific instance where you encountered obstacles. Detail your approach to analyzing the situation, the strategies you implemented to resolve the issue, and the successful outcome, emphasizing your problem-solving skills and resilience in a challenging environment.