Associate Creative Director, Copy

UEG is an award-winning global agency that specializes in making brands famous. We create breakthrough marketing campaigns by partnering brands with the people, places and platforms that shape pop-culture. Our business specializes in the entertainment, sports, and lifestyle space and provides a full suite of services that include celebrity and influencer programming, music-film-tv/digital-sports partnerships, communications, branded content, and experiential. 

The team at UEG is a dynamic group, bringing together best-in-class expertise across entertainment, sports, and lifestyle, paired with a strong understanding of brand building and effective marketing communications. This is an environment where we combine true passion for culture with the innate desire to create industry-changing work for our clients. 

As an Associate Creative Director, Copywriter, you’ll be a key driver of our creative vision, leading concept development and execution across a range of integrated campaigns—including but not limited to social-first content and storytelling, experiential activations, talent/creator partnerships, influencer-driven storytelling, branded content, and beyond. You’ll partner closely with art directors, strategists, and account teams to craft compelling narratives that cut through the noise and spark conversation. 

We’re looking for a conceptual thinker who doesn’t just write ads but builds ideas that live across culture, with a strong grasp of brand voice, audience insights, and platform innovation. From crafting high-impact campaign taglines to shaping engaging social storytelling, you’ll bring ideas to life in ways that feel fresh, relevant, and deeply engaging. 

• In partnership with Associate Creative Director, Art Direction- lead concept development for integrated campaigns spanning digital, social, experiential, branded content, and influencer collaborations. 
• Develop breakthrough copy that translates brand strategy into compelling storytelling across multiple touchpoints. 
• Create overarching brand platforms and wrappers that are representative of the strategy/brief. 
• Shape brand voices and maintain creative consistency across executions. 
• Work within the cross functional team to create engaging creative that goes beyond traditional advertising. 
• Collaborate with talent and influencer teams to craft messaging that aligns with authentic partnerships. 
• Confidently present creative ideas to senior client leads and internal teams, delivering a compelling, strategic point of view on cultural relevance and audience engagement. 
• Mentor junior creatives and contribute to a culture of bold, innovative thinking. 

• 7+ years of copywriting experience, with at least 2+ years in a senior creative role. 
• Comfortability operating within an IAT with multiple creative voices. 
• Proven experience developing non-traditional creative work, including experiential, talent-driven campaigns, and influencer-led storytelling. 
• A portfolio that show cases big ideas, sharp copywriting, and culture-forward thinking. 
• Expertise in social-first creative and emerging platforms. 
• A strategic mindset—able to balance creativity with business objectives. 
• Strong presentation skills and experience working directly with clients. 
• Passion for pop culture, trends, and audience behaviors.