Digital Marketing Director

Who We Are Looking For:

 We are seeking a driven, performance-focused Digital Marketing Director to lead Daniels Health’s global digital strategy during a period of dynamic growth. You will own the strategic direction of a multi-brand digital architecture that spans four countries, spearhead growth initiatives through a digital marketing team, provide strategic oversight for omni-channel awareness and conversion, and launch transformative digital campaigns that elevate the profile and accessibility of our brands in their respective markets.

Key Responsibilities:

-Execute and evolve existing digital marketing strategies that enhance brand presence and meet sales goals.

-Own governance of all digital marketing platforms and their continued optimization to drive brand competitiveness in each of our respective markets      

-Manage digital aspects of newly acquired ventures and integrate them into our core digital ecosystem.

-Lead multi-channel customer acquisition campaigns, including email marketing, paid media, and SEO.

-Collaborate with content and design teams to meet digital marketing objectives.

-Implement a robust analytics system to track marketing effectiveness and adapt strategies based on sales data.

-Manage budgets and performance metrics for all digital marketing activities, ensuring optimal ROI.

-Lead multi-disciplinary projects involving coordination with internal teams and external stakeholders to ensure timely and successful project completion.

-Identify digital marketing trends and the utilization of AI and emerging technologies to drive market edge and synergize internal business efficiencies

Candidate Requirements :

-Over 7 years of digital marketing experience.

-Demonstrated experience in managing and building high performing teams.

-Experience working in CRM’s for data racking, lead management and analysis

-Proven track record of innovative, successful project management.

-Excellent communication, organization, and decision-making skills.

-Passionate about staying at the forefront of marketing trends and technologies.

-Ability to lead and inspire internal and external stakeholders, ensuring high performance and goal attainment.

Complementary Skillsets :

-Expertise in managing a global CMS, troubleshooting, and enhancing website functionality.

-Expertise in email automation software, Account Engagement/Pardot preferred.

-Experience in owning digital standardization across a multi-brand organization.

-Experience working with multi-country requirements.

-Keen understanding of multi-channel marketing tactics and emerging e-commerce trends.