Commercial Marketing Executive - SaaS Products

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-tobe-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 

Commercial Marketing Executive: Drive Our SaaS Success

We're looking for a talented Commercial Marketing Executive to join our team and help promote our B2B lead intelligence platform. You'll work closely with the Commercial Marketing Manager to create and execute exciting marketing campaigns that drive our business forward.

What You'll Do

• Plan and run marketing campaigns that showcase our SaaS lead intelligence platform
• Create engaging multi-channel campaigns to generate quality leads through email, telemarketing, PPC, and SEO
• Craft compelling email campaigns, from audience targeting to content creation and performance analysis
• Design lead nurturing strategies using personalized emails and automated campaigns
• Write clear project briefs for our content creators, designers, and digital marketers
• Team up with colleagues and partners to produce top-notch marketing content and sales materials
• Analyze campaign results and suggest ways to make them even better
• Run A/B tests to continuously improve our marketing efforts
• Work with external partners on telemarketing, paid search, and SEO projects
• Help manage our marketing budget effectively

What You Bring

• A passion for marketing and a creative, proactive approach
• Experience in marketing, ideally in a SaaS or tech environment
• Skills in managing marketing campaigns across different channels
• A knack for analyzing data and spotting trends
• Familiarity with marketing tools like email platforms, CRM systems, and analytics software
• Great project management and organizational abilities
• Strong communication skills, both written and verbal
• A collaborative spirit and experience working with diverse teams

Nice-to-Haves

• Knowledge of tools like Oracle Eloqua, Salesforce, Asana, Figma, or Adobe Experience Manager
• A degree in Marketing, Business, Communications, or a related field

We value diverse perspectives and experiences. If you're excited about this role but don't tick every box, we still encourage you to apply. Your unique skills and passion might be just what we're looking for!

Join us and play a key role in our marketing success. You'll have the chance to take ownership of important projects and contribute directly to our growth. Let's create something amazing together!

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com 

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 24 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Get three for one: A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Stay well: Use FiscFree to purchase a gym subscription or a new bike with tax benefits.
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world 

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.  At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.  

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