Creative Strategist

DealMaker is a fast-growing fintech company revolutionizing the capital markets ecosystem with a mission to make online capital raising mainstream. We empower founders, CEOs, and operators to raise capital digitally, both from their own communities and through strategically marketed campaigns. No other platform provides an end-to-end solution like ours—and our track record speaks for itself, with over $2B raised across 1,000+ campaigns. We power the largest online capital raises for customers like the Green Bay Packers ($65M), Miso Robotics ($72M+), Monogram Orthopaedics (Nasdaq:MGRM) and many others, with 3 IPOs in the past year alone. We are quickly expanding our horizons and are seeking talented team members to join us on our journey to transform the global capital markets.

Who you are?

You are a creative visionary who embodies a Play to Win mindset, always striving to deliver innovative solutions that drive measurable business results. With a Growth Mindset, you are constantly seeking ways to improve your craft, testing new ideas, and using data to refine your strategies. You thrive in a collaborative environment, valuing open communication and partnership as key to success. Your ability to balance bold creativity with analytical thinking makes you a driving force behind high-performing campaigns. Aligned with our company values, you approach challenges with curiosity, resilience, and a focus on building impactful, data-driven solutions.

How will you create an impact?

As a Creative Strategist, you will play a pivotal role in developing and managing creative strategies that deliver exceptional results across multiple channels. Your responsibilities will include:

Creative Production & Strategy:

-Lead the ideation, design, and execution of graphic and video content tailored for social media, email, and other digital platforms.

-Develop creative assets that align with our Play to Win philosophy, focusing on driving engagement, conversions, and ROAS.

-Maintain a high standard of quality and originality, ensuring all outputs resonate with diverse audiences and meet brand guidelines.

Performance Optimization:

-Leverage your Growth Mindset to analyze creative performance data, identifying trends and opportunities for improvement.

-Regularly review key metrics like ROAS, engagement rates, and conversion data to refine strategies and maximize impact.

-Use insights from testing and analytics to inform future creative iterations and long-term planning.

A/B Testing & Experimentation:

-Design, execute, and manage A/B tests to identify high-performing creative variations across different audience segments and platforms.

-Foster a culture of experimentation by sharing findings and encouraging cross-functional teams to test new approaches.

Cross-Functional Collaboration:

-Actively Foster Collaboration by working closely with marketing, growth, and analytics teams to align creative strategies with overarching campaign goals.

-Build strong relationships with external vendors, freelancers, and production teams to scale creative output without compromising quality.

-Communicate performance insights and creative strategies effectively to stakeholders, driving alignment across teams.

Innovation & Continuous Learning:

-Stay informed on industry trends, platform updates, and emerging technologies, ensuring our creative efforts remain competitive and cutting-edge.

-Champion a Growth Mindset within the team, encouraging ongoing learning and development in creative tools, techniques, and strategies.

What you should have?

To thrive in this role, you’ll bring a mix of creative expertise, data-driven decision-making, and collaborative leadership. Core skills and competencies include:

Technical Skills:

-Demonstrated experience managing graphic design and video production projects.

-Proficiency in creative tools such as Adobe Creative Suite, Figma, Canva, or similar platforms.

-Strong understanding of ROAS metrics and the ability to develop creatives that drive measurable outcomes.

Analytical Expertise:

-Expertise in A/B testing and performance optimization, with a proven ability to derive actionable insights from data.

-Experience in interpreting performance metrics and using them to inform creative strategies.

Project Management:

-Strong organizational skills to manage multiple projects, prioritize tasks, and deliver on tight deadlines.

-Experience with budget management, ensuring resources are allocated efficiently while maintaining quality.

Interpersonal & Leadership Skills:

-A collaborative mindset that fosters strong partnerships across teams and external stakeholders.

-Exceptional communication skills to present creative concepts and performance results effectively.

Founded in 2018 by leading capital markets lawyers, DealMaker has blazed its own trail as the leading online capital-raising platform. As a Series A tech startup, we are well-capitalized, firmly established in our market, and ready to scale. Here’s why you should want to join us:

-Competitive compensation with the opportunity to earn equity—get into a growth company on the ground floor

-A diverse & distributed team of doers, innovators, and experts

-Shared employee benefit plan (medical, vision, & dental)

-Strong autonomy with support from leadership

-Annual learning support And more!

Equal Employment Opportunity

DealMaker does not discriminate in hiring or terms and conditions of employment because of an individual’s race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws.

Please inform us if you require any accommodation, and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.