Brand Marketing & Social Media Manager

Who are we?

Smarsh empowers its customers to manage risk and unleash intelligence in their digital communications. Our growing community of over 6500 organizations in regulated industries counts on Smarsh every day to help them spot compliance, legal or reputational risks in 80+ communication channels before those risks become regulatory fines or headlines.  Relentless innovation has fueled our journey to consistent leadership recognition from analysts like Gartner and Forrester, and our sustained, aggressive growth has landed Smarsh in the annual Inc. 5000 list of fastest-growing American companies since 2008.

Summary

We’re looking for an integrated marketer with a passion for B2B brand marketing and deep expertise in social media that will help Smarsh increase brand awareness and engage with important media, influencer and social media communities.  This candidate needs to live and breathe the latest trends in B2B brand moments, social media and influencer marketing.  

Smarsh is an award-winning tech company that helps companies communicate and collaborate while staying ahead of ever-changing regulations. We need you to bring your most innovative, out-of-the-box thinking and data-driven abilities to promote our market leadership and build awareness of our unique value. 

Your main responsibilities will include coordinating brand campaigns with goals to increase brand awareness, maintain a favorable public image of our brand, growing our social media communities, and attracting more customers. You will oversee measurement and reporting of our brand marketing and social media initiatives; and work with our partner agencies to develop and execute campaigns.  

This role reports directly to the Sr. Manager, Brand Marketing and Communications. 

• 1. Social Media Strategy & Management: 
• Develop social media strategies that drive growth and business value 
• Create and execute social media strategies to increase audience engagement and brand awareness. 
• Manage the social media content calendar and help our agency partner deliver high-quality, engaging, and consistent content across social platforms (e.g., Instagram, Twitter, Facebook, LinkedIn). 
• Monitor social media trends and incorporate them into strategies. 
• Engage with the online community, respond to comments, and build relationships with followers. Identify and leverage influencers to insert the brand in relevant industry conversations  
• Collaborate with designers and content creators to produce multimedia assets when needed.  
• Analyze and report on social media performance metrics and adjust strategies accordingly. 
• Ensure all communications adhere to the company’s voice and values. 
• 2. Brand & Public Relations Campaigns:  
• Execute brand and PR campaigns to enhance the company’s brand image. 
• Manage our partner agencies to generate strong PR results for the company.  
• Write and distribute press releases, media kits, and pitch stories to relevant outlets when needed.  
• Manage the measurement and reporting of our media relations and awards program by maintaining our performance dashboard.  
• Manage press events, interviews, and media tours when needed.  
• Stay abreast of industry trends and competitor activities to inform PR strategy. 
• 3. Cross-Functional Collaboration and Strategy 
• Work closely with the marketing team to align PR and social media initiatives with broader business goals. 
• Stay updated on industry trends and competitor activities to keep the brand relevant. 
• Ensure all communications adhere to the company’s voice and values. 

• Bachelor's degree in Marketing, Communications, or a related field. 
• Deep experience in social media and B2B Corporate Communications
• In-depth understanding of B2B social media trends, platforms, and best practices. 
• Strong written and verbal communication skills. 
• Experience with social media management and analytics tools. 
• Ability to think strategically and execute with attention to detail. 

About our culture

Smarsh hires lifelong learners with a passion for innovating with purpose, humility and humor. Collaboration is at the heart of everything we do. We work closely with the most popular communications platforms and the world’s leading cloud infrastructure platforms. We use the latest in AI/ML technology to help our customers break new ground at scale. We are a global organization that values diversity, and we believe that providing opportunities for everyone to be their authentic self is key to our success. Smarsh leadership, culture, and commitment to developing our people have all garnered Comparably.com Best Places to Work Awards. Come join us and find out what the best work of your career looks like.