Lead Generation Manager for B2B

Who We are

With a global mission to “make the healthcare experience more human”, Docplanner Group is the world's biggest healthcare platform, serving patients and the healthcare ecosystems across 13 countries in Europe and LATAM.

We create digital apps and software solutions for doctors, clinics, hospitals and patients to enable the healthcare ecosystem and the patient journey to work together more seamlessly. With free doctor reviews and instant online appointment booking for patients through its online marketplaces, Docplanner has a network of almost 2 million healthcare professionals, serves over 260,000 customers globally and operates in 13 countries in Europe and LATAM.

Our global team of 2,700 across offices in Warsaw, Istanbul, Rome, Barcelona, Mexico City, Bogotá, Curitiba, Rio, and Munich and Berlin make this happen.

If you want to learn more about our culture and work environment, we invite you to consult the real opinions we have on Glassdoor.

As B2B Marketing Manager for Clinics, you will lead the strategy and execution of marketing efforts to attract, engage, and convert private clinics into long-term Doctoralia clients. You will be responsible for designing multi-channel campaigns that drive qualified leads (MQLs), improve funnel performance, and contribute directly to revenue growth. This is a high-impact role where marketing and business strategy intersect—ideal for someone who combines strategic thinking with operational excellence.

Strategy & Planning
Define and execute the B2B marketing strategy focused on clinic acquisition and revenue growth.
Design audience segmentation strategies and tailor messaging for clinic administrators, decision-makers, and medical directors.
Build quarterly roadmaps aligned with commercial goals, customer needs, and product releases.

Campaign Management & Execution
Own the planning and execution of lead generation and demand generation campaigns (across email, paid media, events, WhatsApp, CRM, etc.).
Develop lead nurturing workflows to guide prospects through the funnel—from MAL to MQL to deal—leveraging tools like HubSpot and Salesforce.
Test and iterate channel performance to scale what works and eliminate what doesn’t.

Content & Sales Enablement
Collaborate with the content and design teams to produce high-impact assets: brochures, case studies, landing pages, decks, and emails.
Localize and adapt global playbooks to resonate with the Mexican clinic market.
Enable the Sales team with pitch decks, messaging, and playbooks aligned with marketing initiatives.

Analytics & Growth Optimization
Monitor campaign KPIs and report on performance from MAL to MQL to Won.
Work with RevOps and Analytics to understand CAC, CVR, and pipeline velocity.
Use data to identify growth opportunities and inform marketing prioritization.

Stakeholder Collaboration
Act as the marketing point of contact for the Clinics Sales & Product teams.
Align initiatives and forecasts with Sales Managers to ensure conversion and coverage.
Share results, insights, and feedback proactively in weekly syncs and monthly business reviews.

Education:
Bachelor’s degree in Marketing, Business Administration, or a related field.

Experience:
5+ years of experience in B2B marketing, ideally in SaaS, healthtech, or fast-paced scaleups.
Proven track record of owning demand generation and pipeline creation for high-ticket B2B products.
Experience running and optimizing multi-channel campaigns: Google Ads, Meta, LinkedIn, email, CRM automation.
Hands-on experience with HubSpot, Salesforce, or similar CRM/automation tools.
Strong analytical mindset and ability to work with CAC, CVR, MQL/Won metrics.
Ability to work cross-functionally and lead projects with multiple stakeholders.

Nice to Have:
Start-up experience
Paid media experience 

• Prestaciones de Ley + Superiores
• 22 días de vacaciones
• Día de cumpleaños compensatorio
• Totalpass y Descuentos con Ticketmaster
• Vales de despensa
• Seguro de gastos médicos y seguro de vida
• Plan de acciones de la compañía
• Clases de ingles con costo preferencial
• Esquema hibrido de Lunes a Viernes