We are looking for a Performance Marketing Specialist to join us full-time- double dot is a 100% remote friendly organisation, so the position can be hybrid or fully remote.
The successful candidate must demonstrate a proven track record on Google Ads & Meta advertising, for campaigns running in the Greek and English language. He/she will drive the ad campaigns operations and execution, test new growth opportunities and achieve aggressive goals. Our new team member should be highly analytical, intellectually curious, and data-driven.
What your typical day will look like
You can rest assured that no two days will look the same. You will work in a very fast paced environment, managing demanding accounts from Greece & abroad. Some typical day-to-day tasks include:
- Planning, executing and analyzing conversion, awareness & remarketing campaigns using Google Ads & Meta ads
- Communicating campaign progress and results to the client/stakeholder and managing their feedback
- Working with designers to optimize and test ad creative
- Monitoring progress against KPIs (CPM, CTR, CPC, CPL, CPA) and proposing all necessary actions in order to achieve goals
- Using Google Ads Editor to manage complex setups
- Analyzing landing pages and proposing UI/UX enhancements
- Liaising with web developers to ensure fixes are in place
- Using A/B split testing/tools and conversion optimization techniques
- Setting up remarketing lists & conversion tracking
- Creating predefined or custom reports depending on stakeholder needs.
- Assisting the sales team with new business pitches (high level strategy, projections, budget estimates, etc.)
- Staying up to date on the latest industry developments
Interdepartmental relationships
- Reports to: Digital Marketing Team Lead
- Supervises: None
Minimum requirements
- University degree in relevant field (Business, Marketing, Mathematics, Economics)
- Minimum 2 years experience in managing complex Google Ads accounts (conversion oriented, e-commerce, awareness) on Google Search & Display Networks
- Minimum 2 years experience with Meta Ads (selecting and using Facebook/ Instagram advertising objectives, targeting audiences, utilizing audience insights, improving performance and delivery)
- Hands-on experience with Google Analytics 4 and especially with advanced features like custom reports, advanced segments, analytics remarketing etc.
- Exposure to high profile accounts (media spend> €300K annually)
- Advanced knowledge of spreadsheet applications (Excel, Google Sheets)
- Familiarity with tracking and reporting tools (e.g. Looker Studio)
- Analytical mindset with ability to measure, test & refine
- Google Ads Certified (Search, Display, Mobile)
Will be considered a plus
- Experience with other social ad platforms such as LinkedIn, Twitter, TikTok & Pinterest
- Google Tag Manager knowledge
- Experience in Search Engine Optimization
- Basic knowledge of HTML / JS
- Basic design skills
- Experience with industry tools (Majestic, Moz, Ahrefs, SEMRush, Google Search Console, Crazy Egg)
- Facebook Blueprint Certification
- Agency experience
- Google Analytics Certified
- Fully remote option
- Macbook
- Mobile data plan
- Perfomance bonus
- Training / attendance to industry events
- An extra day off on your birthday
- Yearly gross salary: €18,000 - €22,000 (according to skills and experience)