Digital Media Coordinator

We're looking for a Digital Media Coordinator who’s ready to take charge of the search engine marketing (SEM) game! In this role, you’ll be at the forefront of executing top-tier SEM strategies within an approved media plan—owning everything from buying and optimization to copywriting. But that’s not all! You’ll also get hands-on experience across multiple media channels, cross-training in media buying for mid-market clients.

This is a high-impact role where you'll dive deep into A/B testing, fine-tune campaigns, and ensure SEM shines within the larger digital media landscape. If you’re passionate about digital marketing, eager to experiment, and ready to advocate for how SEM drives results, this is your chance to make waves!

Responsibilities:

• Buy paid search campaigns as directed by media plans, and campaign briefs, and in alignment with client goals. 
• Collaborate on channel strategy for keyword targeting, ad copy, and landing pages.
• Day-to-day campaign management including pacing, performance and keyword optimizations, and ongoing testing. 
• Conformance with agency naming, tracking, and placement strategy standards.
• Work closely with our performance marketing strategist, media planners, and analysts to inform and offer platform-driven suggestions.
• Define conversion definition and support implementation as needed.
• Provide SEM-specific landing page optimizations.
• Provide campaign reporting as needed. This can include launch notifications, mid-campaign reports, ongoing dashboards, and client-facing recaps. 
• Stay abreast of SEM trends and maintain current certifications.
• Support buying, trafficking, and maintaining various other digital media channels for clients as needed.

Requirements and Skill Set:

• Familiarity with Google Ads, Microsoft Ads, Google Analytics, Tag Manager, and Looker Studio is a plus.
• Must be able to adapt to rapidly changing situations with ease and a positive attitude.
• Test and learn mindset: seek out diverse and creative solutions to meet media goals.
• Must have the confidence and curiosity to assess problems and identify solutions independently. 
• Exceptional presentation and communication skills. 
• Strong analytical and problem-solving skills. 
• Fast learner. Strong interpersonal skills and a team

Benefits

• 100% Employee Owned
• Profit Sharing
• Paid Parking at our office locations
• 401k plan with a match
• Agency-paid medical, life, and short-term disability insurance along with options for vision, dental, additional life, and long-term disability insurance
• A generous time off program including family leaves and volunteer work
• Great clients!!

At Drake Cooper, we embrace differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status and other characteristics that make each of us unique. We are proud to be an Equal Opportunity Employer and celebrate a culture based on respect, diversity, and inclusion.