Consumer Behavior & Insights Business Manager

About this Job

With best-in-class research and predictive analytical tools, SA&I (Strategic Analytics & Insights) is at the core of our client's revenue growth management, brand strategy, consumer insights precision activation, and innovation to develop powerful and actionable growth roadmaps. 

Growth begins and ends with understanding people, so we are seeking a person to join our Consumer Behavior & Insights Practice Area, where you will help our clients put people at the heart of their strategy! NielsenIQ's Consumer Behavior & Insights practice translate human insights into powerful growth strategies, understanding consumers and shoppers through purchases, clicks and trends, and the motivations behind them. Our Consumer Behavior & Insights solutions includes Buying Behavior, Consumer Trends, Customer Journey and Consumer Landscaping & Segmentation.

When you join the SA&I team, you’re signing up for an experience that requires flexibility, curiosity, and passion. Be curious. Be collaborative. Be forward thinking.  Join SA&I and work with our clients as a consultant and a problem solver!

Responsibilities 

• Manage a team of Market Researchers to coach and mentor both direct and indirect reports, developing & strengthening their competency skills. 
• Responsible for timely and high-quality final reports presented to clients, serving as final reviewer, building an accurate and complete understanding of the market with insightful data. 
• Acts as the “expert on call” for clients, resolving issues and driving technical dialogue, driving expertise of services, tools and metrics.   
• Works closely with internal teams and clients to understand client’s business priorities and opportunities for engagement, executing against an analytic strategy that is aligned with client expectations.   
• Accountability and support for teams throughout the project life-cycle, including assisting custom study design and proposal elaboration, developing questionnaires aligned with client goals, data analysis, charting, storytelling, as well as actionable consumer insight and recommendations. 
• Identify development areas for project team, looking for opportunities to stretch and grow junior talent, monitoring influx of project work and manages across the team to ensure work is distributed efficiently.   
• Takes on opportunities to contribute to the broader organization through task forces and special projects.   
• Develops and maintains client standards: deliverables, terminology, questionnaire standards, study designs, etc. and creates client playbooks   

#LI-Hybrid

• Minimum Bachelor’s Degree holder in Marketing, Economics, or relevant disciplines 
• Working experience in marketing research or related field.  
• Strong understanding of research techniques to enable meaningful conversations with all client stakeholders and ensure accurate representation of the data in reporting and insights. 
• Strong analytical thinking, detailed oriented and strong organization skills. 
• Ability to effectively coach and develop a team of junior and mid-level associates. 
• Strong written and verbal communication skills, and ability to clearly pull together a story that will resonate with the client 
• Able to operate in a multi-cultural environment and handle multiple stakeholders internally and externally. 
• Fluent in English and Microsoft Office Suite 

Job ID: R25_0001824|BR

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion