Manager of Marketing & Brand

Originally founded in 1991 as Harlem RBI, DREAM has grown to annually serve more than 2,500 youth across East Harlem and the South Bronx through a network of seven PreK-12, extended-day, extended-year DREAM Charter Schools and community sports-based youth development programs. Through our commitment to rigorous academics, social-emotional learning, deep family and community engagement, and health and wellness, we create lifelong learners who are equipped to fulfill their vision of success in and out of the classroom. We dream big, as well, with an aggressive five-year plan to expand to serve 3,500 students across seven schools—growing our organization’s impact and leveling the playing field for all children. To learn more, visit wearedream.org.

Reporting directly to the Director of Communications and Brand, the Manager of Marketing and Brand will be responsible for developing high-quality marketing and advertising campaigns that increase brand awareness, support fundraising efforts, attract students and talent to DREAM, and share the unique stories of our community. Working closely with school-based staff and network teams, the Manager of Marketing and Brand will support and amplify existing and new efforts to expand DREAM’s reach to external audiences. The ideal candidate will bring exceptional digital design and writing skills, strong organizational abilities, and a collaborative mindset, paired with a passion for education equity and youth development. This is an exciting opportunity for someone who is ready to tell the beautiful stories from the DREAM community through developing and designing marketing campaigns with lots of creative freedom.

• Marketing & Advertising
• Develop and execute advertising campaigns including OOH (out of home), social media, Google ads, and mailers to attract new audiences to DREAM and support organization-wide student recruitment and talent recruitment; 
• Support the Advancement team with fundraising efforts through event collateral creation, appeal campaigns, funder decks, and other fundraising materials;
• Design and manage email campaigns for both external and internal audiences;
• Develop and track key performance indicators (KPIs) including enrollment interest, social media engagement, email performance, and website traffic;
• Write high quality content including digital ad copy, email newsletters, press releases, blog posts, website copy, and event collateral;
• Support on the ground efforts to capture stories through videos and photos across all campuses to generate meaningful and authentic content;
• Create and manage marketing budget with communications leadership.

• Design
• Support DREAM’s organizational branding efforts through the creation of visual assets, graphic designs, environmental graphics, swag, and branded collateral templates for staff use, and support cross-functional partners in the creation of their branded assets;
• Create external and internal event marketing materials, including event brand identities, invitations, printed collateral, and signage;
• Partner with the Senior Communications Coordinator to create and design social media graphics and templates across all of DREAM’s platforms.

• Website Management
• Directly manage DREAM’s website through timely updates by partnering across organizational departments;
• Partner with external vendors for larger-scale website changes;
• Oversee Google Ad grant and Google Analytics account and develop SEO strategy for website.

• Bachelor’s degree or equivalent experience; 
• 4+ years of marketing and/or communications experience including experience running digital marketing campaigns;
• Superior writing and editing skills, including the ability to write for a variety of audiences;
• Demonstrated experience creating culturally responsive marketing materials for diverse communities;
• Experience with creating brand-aligned graphics and visual marketing materials that show a deep understanding of quality, accuracy and aesthetic details; 
• Experience with social media marketing and ad campaigns;
• Experience with Google Analytics;
• Some fluency with coding, a plus;
• Intermediate to advanced experience using Adobe Creative Suite, Wordpress, and email marketing platforms like Campaign Monitor, a plus; 
• Strong interpersonal skills to able serve as a DREAM ambassador internally and externally; 
• Dependability and excellent organizational skills, including the ability to manage multiple priorities at once, change direction as needed, and thrive in a fast-paced environment; 
• Demonstrated commitment to the values of diversity, equity, and inclusion;
• A team player mindset is a must!;
• A strong belief in the mission and values of DREAM, including the desire to make a difference in the lives of our students, families, and community.

• The Manager of Marketing and Brand is part of the Communications Team, which currently works 3 days in the office (location varies at each of the three DREAM sites in East Harlem and the South Bronx) and up to 2 days remote, per week (subject to change, and with some weeks requiring more time in-person, for example for events).

• We offer comprehensive benefits including:
• Flexible Medical Health Plans,  subsidizing the majority of costs for the employee, their spouse/domestic partner and children;
• The ability to select between a variety of medical plans according to what best suits the employee’s needs;
• Dental and vision plans;
• Disability benefits;
• Life insurance;
• Up to 12 weeks fully paid of Parental Leave; 
• Flexible spending account options;
• Pre-tax commuter benefits (parking and transit);
• Fitness and entertainment discounts;
• A variety of support through our employee assistance program (EAP);
• A 403(b) retirement plan with employer matching up to 4% after one year of employment;
• Access to a professional development fund;
• Referral bonuses;
• All full-time Network Support Team employees are eligible for approximately 48 days off throughout the year including holidays, sick days, personal days and summer Fridays;
• Benefits are subject to change.

• DREAM offers a competitive salary commensurate with relevant experience with the potential for an annual performance-based increase. The incoming salary range for this position is $70,000 to $80,000 per year. New hires are typically brought into the organization at a salary closer to the start of the range depending on qualifications, internal equity, and the budgeted amount for the role. All staff are eligible for annual performance-based increases. Because we value staff tenure in each role, we do not currently cap salary ranges.

Our Commitment to Diversity, Equity, and Inclusion

At DREAM, diversity, equity, and inclusion are a matter of mission. 

From our schools to our playing fields, DREAM is committed to building a team where each individual can bring their full identity and experience to work because representation matters—it enriches our team culture, enhances our ability to innovate, and strengthens our impact in and out of the classroom. DREAM engages staff that represent and appreciate the diversity of our majority Black and Hispanic student body, while working to ensure that our practices are equitable, welcoming, and productive. We are dedicated to creating a world where youth, especially youth of color, have permission to dream—along with the tools and opportunities to make their dreams reality.

Come dream with us.

DREAM Maxims 

All Kids Can. This Kid Can.

DREAM is Family.

Fun is a Serious Value.

Teamwork Makes the DREAM Work.

Fail. Persist. Exceed.

DREAM Big.

Applying to DREAM

We know applying for a new job can be a daunting process. In addition, studies have shown that historically underrepresented individuals often only apply to roles if they meet 100% of the qualifications. We encourage all applications! You may be just the person we need. If you have any questions about your application or interview process, do not hesitate to ask your recruiter; we are here to help!

DREAM provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local laws. If accommodation is needed to participate in the job application or interview process, please contact your recruiter.