Ads Coordinator, Analytics

Penta Group is a global company providing data-driven solutions to help clients achieve their objectives in an increasingly complex stakeholder environment. We provide cutting-edge intelligence products to help clients understand what their stakeholders think, see, and hear, and then leverage that intelligence to develop and execute effective, measurable strategies. 

Our global team brings decades of experience in business, government, communications, research, data science, and media. Our clients include companies across a variety of industries, including technology, financial services, energy, healthcare, and more. Penta has offices in New York, London, Washington, DC, San Francisco, Dublin, London, Brussels, Singapore, and Hong Kong.

Penta Brand Strategy is the firm's in-house advertising and creative agency. Penta Brand Strategy blends the firm's hallmark analytical and communications expertise with storytelling, design, and technology to help clients increase the accessibility, reach, and emotional resonance of their ideas. We work across the firm's client portfolio, developing creative solutions and campaign concepts that have the power to shape perspectives and inspire action on the issues that matter most.

Position Summary:

Penta Group is seeking an experienced Ads Campaign Analytics Coordinator to join our fast-growing Brand Strategy team. As an Ads Campaign Coordinator, you’ll play a critical part in ensuring our clients’ advertising campaigns are measured, optimized, and effective. Additionally, your role will have you working closely with internal teams and external stakeholders as a thought partner to support campaign execution, track performance, and identify opportunities for future improvements. 

This position is a perfect opportunity for a data-driven and highly collaborative individual with a passion for advertising, analytics, and uncovering insights that drive the success to join a rapidly scaling Media team and create a significant impact on our clients’ advertising projects. 

Duties & Responsibilities:

- Monitor campaign delivery to ensure all ads are running as expected, troubleshooting issues as they arise

- Track, collect, and analyze campaign data to identify trends and insights

- Create performance reports and dashboards to share key metrics and recommendations with internal teams and clients

- Support A/B testing initiatives to optimize ad performance and maximize campaign KPIs

- Work closely with the Analytics and Media teams to ensure campaign goals are met or exceeded

- Assist in creating data-driven recommendations for future campaigns based on historical performance and insights

- Stay up-to-date on platform updates, advertising trends, and emerging technologies

- Support teammates as needed with the setup, trafficking, and management of digital ad campaigns across platforms such as Google Ads, Meta, and other programmatic tools

Qualifications:

- Bachelor’s degree in Marketing, Advertising, Business, Data Analytics, or a related field

- A minimum of 2 years of experience in a digital advertising analytics role

- Proficiency in Excel/Google Sheets Demonstrable experience using analytics tools like Google Analytics, or similar platforms

- Familiarity with visualization platforms such as Looker Studio, Tableau, Databox, or others

- Basic understanding of paid media platforms such as Google Ads, Meta Ads Manager, and programmatic tools

- Strong attention to detail and organizational skills to manage multiple campaigns and data points

- Analytical mindset with the ability to interpret data and turn it into actionable insights

- Experience working with clients in regulated industry environments like Healthcare, Telecommunications, Financial Services, Agriculture, or others, is highly preferred

Salary Range:

The base salary range for this position will be $77,000 - $87,000 depending on a candidate’s experience and qualifications as they relate to the position.

Benefits:

Penta Group is proud to offer a generous benefits package for full-time employees. Please find a list below of our current benefit offerings:

- Excellent health care, vision, and dental coverage provided by United Healthcare with a significant portion of individual employee premiums, and 50% of dependent premiums, covered by the company

- Competitive retirement benefits with a 401(k) matching 100% up to 3% of an employee’s deferred salary, and matching 50% of the next 2% deferred

- Employer paid short term disability, long term disability, and life insurance, with the option to buy additional coverage

- Twelve weeks paid parental leave

- Flexible paid time off and a generous holiday schedule

- Monthly stipend for cell phone

- Optional pet insurance coverage

- Frequent firm-wide social events and activities

- An excellent environment for learning and growth

Location and Remote Schedule:

This position is for US-based personnel and is fully remote, with a preference for candidates who can work Eastern Time hours.

Penta Group, LLC values diversity and inclusion, is committed to equal employment opportunity, and to compliance with federal anti-discrimination laws. We also comply with District of Columbia law, which prohibits discrimination and harassment against employees, applicants for employment and interns based on race, color, religion, sex (including pregnancy, childbirth or related medical conditions, reproductive health decisions and breastfeeding), national origin, disability, age (18 and over), personal appearance, sexual orientation, gender identity or expression, marital status, family responsibilities, matriculation (e.g., being enrolled in a college or university or in a business, nursing, professional, secretarial, technical or vocational school), political affiliation, genetic information (including family medical history), lawful use of tobacco products, unemployment status and status as a victim or the family member of a victim of domestic violence, a sexual offense or stalking.