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PR Specialist

Job Description

We are now looking for a PR Specialist to join our European Regional team. In this role you work with the regional media communications and activations to drive brand awareness, traffic, customer acquisition and loyalty, in line with the global and regional objectives.​ 

What you will do

  • Support manager in the creation of the PR strategy
  • Responsible for the co-ordination and implementation of PR strategies for the region
  • Manage day to day work of external PR agencies across multiple markets ,oversee in-house showrooms in the management of media enquiries
  • Plan, organise, and manage local brand events and press days​​
  • Evaluate and oversee the assessment of agency performance with seasonal reports​
  • Communicate local PR activity internally and secure that all relevant stakeholders are informed​
  • Secure the information flow between external agencies, that all necessary press material is available when needed as well as secure strategic updates​
  • Co-ordinate project budgets ​and handling media partnership
  • Develop press releases and messaging​
  • Planning and coordinating press trips
  • Keep up to date with the regional media and influencer landscape​

 

Qualifications

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.

What you need to succeed:

  • Previous PR & Marketing experience in a similar role within the fashion retail industry
  • Good understanding of EU media landscape, preferably experienced in following markets - Germany, UK, France and Sweden 
  • Excellent communication skills both in verbal and written
  • Excellent project and stakeholder management skills
  • Ability to priortise and manage own time effectively
  • Proven organisational, analytical and decision making abilities
  • Ability to travel up to 20% of the time

 

Additional Information

This is a full-time role based in our London Head Office.

Benefits  

We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here

In addition to this London based colleagues also receive  

  • 25 days holiday 

  • A generous seasonal uniform allowance

  • Retail Trust membership  

  • Pension scheme 

 

Inclusion & Diversity 

At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.   

Company Description 

About COS: Since our launch in 2007 we have opened stores and sell online in over 40 countries worldwide. Our collection offers elevated essentials, iconic pieces and innovative design. The creative soul of the brand is visualised through our storytelling, seasonal runway shows and connect with contemporary culture to create an experience beyond the expected. From the beginning, our design ethos has always put lasting style, quality and sustainability first. Today 92% of the materials in our collection are more sustainably sourced.  

In this role you will be able to take advantage of a hybrid working arrangement. You will have the flexibility to work both remotely and, from the office. While remote working is an integral part of our part of our offer, approx. 2 days per week office presence will be required to foster strong collaborations and team work.  
 

Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.  

 

We are looking forward to hearing from you! 

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Founded in 1947, H&M is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers, and children. The company is headquartered in Stockholm, Sweden.

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Full-time, hybrid
DATE POSTED
January 11, 2025

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