Senior Demand Generation Marketer

Dreamscape Learn, a pioneer in the realm of immersive virtual reality  learning design, is seeking an experience Demand Generation Marketer to lead our demand generation efforts in higher education and K12 markets. This high-impact role will focus on developing and executing high-converting event strategies, compelling educational content, and thought leadership programs that engage provosts, CIOs, deans, faculty leaders, and instructional technology decision-makers.

This is an ideal opportunity for a strategic, creative marketer who excels at designing event experiences and content campaigns tailored to the unique needs of the higher education and K12 landscapes.

Responsibilities

Event Strategy & Execution (In-person & Virtual)

• Own and execute the end-to-end event strategy, including academic conferences, webinars, roundtables, trade shows, and partner events.
• Collaborate with product, sales, and client success to develop compelling event themes and content that position Dreamscape Learn as a trusted thought leader in EdTech.
• Source and secure high-profile speakers, moderators, and academic voices from top institutions.
• Maximize lead generation, brand visibility, and post-event engagement through pre- and post-event workflows.
• Track event ROI, drive continuous optimization, and build a scalable event playbook.

Content-Driven Demand Generation

• Develop and oversee a content calendar aligned to institutional buyer journeys, featuring case studies, whitepapers, panel recordings, blog posts, and academic insights.
• Partner with internal experts and external stakeholders to create educational, storytelling-rich content that resonates with higher ed audiences.
• Use content strategically to fuel campaigns, events, sales enablement, and partner marketing.

Webinars & Thought Leadership

• Lead a recurring webinar series designed to showcase customer success stories, product innovations, and institutional best practices.
• Collaborate with higher ed partners to co-create content that builds credibility and influence within the academic community.
• Develop and support thought leadership initiatives (e.g., research, guides, faculty spotlights) that elevate the brand across digital and event channels.

Campaign Strategy & Lead Generation

• Build and manage multi-touch campaigns using email, social, digital advertising, and ABM tactics to drive top-of-funnel awareness and bottom-of-funnel conversion.
• Create segmented, personalized campaigns tailored to different institutional roles and buying stages.
• Support event and content promotion with channel-specific strategies.

Collaboration & Cross-Functional Partnership

• Serve as a strategic partner to sales, partnerships, and product marketing to align messaging and generate qualified leads.
• Collaborate with customer success and academic partners to surface compelling stories and use cases.
• Support partner marketing efforts, including co-branded events, speaking engagements, and shared content initiatives.

Analytics & Optimization

• Track and report on KPIs across events and campaigns, including registrations, attendance, engagement, pipeline contribution, and ROI.
• Leverage insights to refine audience targeting, messaging, and event execution strategies.
• Test and experiment with new formats, platforms, and content types to expand reach and improve conversions.

• 6–10 years of experience in demand generation, content marketing, and/or event marketing in EdTech, Enterprise SaaS, or education sectors.
• Deep knowledge of the higher education and K12 sector landscapes and the ability to engage academic decision-makers through relevant messaging and experiences.
• Proven success in planning and executing events, both in-person and virtual, with measurable pipeline impact.
• Exceptional content strategy and storytelling skills tailored to an academic audience.
• Experience with marketing automation (e.g., Marketo, HubSpot), CRM tools (e.g., Salesforce), and webinar/event platforms (e.g., ON24, Zoom, Splash).
• Excellent project management and cross-functional collaboration skills.
• Strong understanding of buyer journeys in higher education and K12, especially for technology and innovation adoption.
• Passion for learning, education, and creating meaningful, audience-first experiences.

• Compensation: $120,000-$130,000 per annum
• Health/ dental/ vision insurance
• Employee Assistance Program
• Unlimited PTO
• Perks at work

Dreamscape Learn is firmly committed to cultivating an inclusive and diverse workplace, and as an equal opportunity employer, we encourage applications from all eligible candidates.