Business Development Manager

Element451 is the fastest growing CRM Platform in the higher education vertical! We’re the only student engagement CRM provider to leverage AI, student behavior data, and advanced marketing automation to hyper-personalize and scale higher ed student recruitment and enrollment for increased engagement and admissions success.

Element451 is seeking a results-driven Business Development Manager to lead, scale, manage, and develop a high-performing Business Development Representative (BDR) team. You will play a critical role in building a metrics-driven, highly effective outbound function that generates high-quality pipeline for the sales organization. This role requires a strong coach, a data-driven leader, and an expert in modern outbound prospecting techniques, sales methodologies, and GTM frameworks.

What you'll do: 

• Scale, manage, and develop a rapidly growing team of talented BDRs and future sales leaders.
• Recruit, hire, and onboard top BDR talent who align with Element451’s performance-driven culture.
• Create development programs that support an established promotion path for BDRs into future leadership and sales roles.
• Foster a high-performance culture where BDRs are consistently achieving and exceeding goals.
• Provide strong coaching and mentoring, leveraging a deep understanding of sales methodologies, outbound prospecting, and business strategy to improve team performance.
• Refine and implement modern outbound prospecting techniques, including multi-channel engagement, intent-based targeting, and data-driven outreach.
• Optimize SDR operations and processes to ensure a high degree of efficiency, effectiveness, and personalization.
• Establish and track clear performance metrics (outreach activity, conversion rates, pipeline contribution) to ensure team success.
• Continuously analyze sales data to optimize workflows and adjust prospecting strategies for better results.
• Align closely with Marketing, Sales, and Operations to ensure seamless lead flow and pipeline growth.
• Work cross-functionally to ensure sales and marketing efforts are operating as one unit.
• Provide regular performance reports to leadership, offering insights into trends, successes, and areas for improvement.
• Lead with strong communication skills, ensuring transparency and clarity across teams.
• Leverage HubSpot CRM, Gong, and other prospecting tools to track performance, optimize workflows, and enhance outbound efficiency.
• Ensure data integrity and consistent reporting through regular CRM audits and automation improvements.
• Develop replicable frameworks for success that allow for scalability and consistency in outreach efforts.

What You’ll Bring

• 3+ years of sales management experience in an outbound/high-volume B2B SaaS environment (required).
• 6+ years of total sales experience, ideally in SaaS sales across SMB to enterprise segments.
• Deep fluency in prospecting tools (HubSpot, Gong, etc.) and modern outbound strategies.
• Experience in a fast-paced, high-growth SaaS company with a track record of scaling and optimizing sales teams.
• A passion for coaching and developing BDRs, with a focus on career progression and leadership development.
• Expertise in designing and executing structured sales frameworks to drive consistency and success.
• A data-driven mindset, comfortable analyzing sales metrics and adjusting strategies based on performance insights.

Why Join Element451?

This is an opportunity to build and scale a best-in-class BDR function at a company that values data-driven execution, high performance, and professional growth. You’ll play a key role in developing future sales leaders, refining our outbound sales strategy, and driving measurable impact.

If you thrive in a fast-moving environment, excel at coaching, and are obsessed with optimizing outbound sales performance, we want to hear from you!