Marketing Analyst

This role is with one of our portfolio companies

Responsibilities:

- Track detailed performance/KPIs and deliver regular data-driven actionable insights to improve results for all customer acquisition channels

- Lead efforts targeted to improve marketing performance reporting

- Evaluate the effectiveness of marketing campaigns across various channels, including digital, social media, email, and traditional advertising.

- Managing the business requirements and implementation of reporting. Ensure all documentation is updated on data files

- Monthly, quarterly pre-sales, sales and marketing performance review, identifying deficit areas and provide insights for performance improvement

- Collaborating with marketing and sales teams to develop deliverables based on analysis and carving new business initiatives and strategies

- Prepare and present periodical comprehensive Business Insights to the Management that provide insightful analysis, identify required action items, and effectively frame decisions to be made

- Track performance and KPIs in detail for marketing teams and marketing-sales funnel; Monitor the progress on all customer acquisition and funnel against pre defined metrices and benchmarks

- Prepare and present the monthly Business MIS to senior management

- Any ad-hoc research, analysis and reports as required by the management.

- Be immersed and intimately familiar with the entire booking funnel including the user experience and conversion drivers starting from acquisition channel to sales

- Collaborate with the marketing team to design and implement data-driven marketing strategies.

- Assist in the development of customer segmentation strategies to enhance targeted marketing efforts.

- Building dynamic predictive data models for lead generation, funnel conversion improvement, lead scoring etc.

- Participate in strategic & tactical planning discussions

- Identify new opportunities to bring new process improvements.

- Automation of manual processes

- Provide recommendations for optimizing marketing spend and improving return on investment (ROI).

- Define the data elements and data structure that teams should leverage to enable analytical capabilities for our marketing and sales teams

- Work with engineering and product development teams to enable the appropriate capture and storage of key data points, wherever missing.

- Design, implement, and support platforms that provide marketing and sales teams adhoc access to large datasets

- Bachelor Degree in Computer Science/Statistics/Math or Engineering from Tier 1 institutes / IIT/ IIM

- 3-5 years of experience in marketing analytics (BA with consumer marketing exposure) with a consumer tech startup / analytics / consulting firms. Experience in ecommerce preferred.