Associate Manager, CRO

About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.

In our Fiscal year 24, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 23 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

We are looking for a strategic eCommerce superstar to join our Keys Soulcare team and support the growth of the brand online. This is the perfect role for someone who can balance strong data analytical skills with creative problem solving. The ideal candidate is a self-starter who is results-oriented and motivated by the opportunity to drive meaningful results for a fast-growing brand.

• Manage a digital product and program roadmap to drive continuous improvement of key metrics including conversion rate and average order value
• Review the end-to-end customer journey, from first click to purchase and beyond, to maximize key performance indicators
• Identify areas of user friction or drop-off in the online journey and develop tactics to mitigate them
• Plan and execute A/B and multivariate tests across the website
• Maintain best practices around testing processes to ensure tests are scientifically valid and aligned with business goals
• Carry out monthly keyssoulcare.com audits, including spot checks, QAs, etc.
• Test new site features and functionalities before deployment, including extensive cross-device, cross-browser, and UAT testing
• Review website and digital performance metrics through tools including Google Analytics and ContentSquare
• Translate test results and data into clear, actionable recommendations
• Monitor the digital landscape for budding trends, best practices, and innovative technologies that can improve the user experience
• Collaborate with marketing channel teams to ensure proper audience and traffic management and reporting
• Ensure an agile and rapid cadence of on-site development in partnership with the front-end and back-end development teams and digital product owners
• Manage regular reporting cadences and present findings to internal and external stakeholders

• 4+ years of eCommerce experience, beauty industry experience a bonus
• Creative – the ability to think outside the box to create an online experience that engages our community and keeps them browsing, shopping, and coming back
• Collaborative – strong relationship-building qualities are a must, as well as the ability to operate effectively and efficiently in a team-oriented and highly collaborative environment
• Confident – must be highly independent and not afraid of taking responsibility, rooted in demonstrated experience and knowledge in driving growth of a consumer-packaged goods brand in the digital space
• Experience with analytics and BI tools like Excel, Power BI, and Google Analytics (GA4) a must
• D2C start-up experience a bonus

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.

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