Marketing Specialist - Renewables and New Initiatives - job 2 of 2

Position: Marketing Specialist  

Reports to: Sr. Marketing Manager – Renewables and New Initiatives

Compensation*: Competitive starting salary $70,200 –$87,000 commensurate with skills and experience, Full Pay Range: $70,200 – $103,800

Employment Classification: Full Time, Exempt

Anticipated Start Date: End of March / Early April

Office Location: Portland Metro Area, Oregon, USA

Application Deadline: Priority consideration given to applications received by Monday, February 10, 2025.

About Energy Trust of Oregon

Energy Trust of Oregon is an independent nonprofit organization dedicated to energy efficiency and renewable energy development. We serve Oregon customers of Portland General Electric, Pacific Power, NW Natural, Cascade Natural Gas and Avista, and SW Washington customers of NW Natural. Year over year Energy Trust is recognized as one of the 100 Best Nonprofits to Work For in Oregon.

Our Vision

Clean, affordable energy for everyone.

Our Commitment to Diversity

We recognize the lack of diversity in our industry, and we actively seek to address it with our hiring and retention practices as well as our values. We believe every person and their lived experience is integral to building a vibrant culture and delivering effective services to all customers we serve. We are committed to the principles of diversity, equity and inclusion, and we encourage candidates with diverse backgrounds and experience to apply.

Our Location

Energy Trust provides for a range of work location options, including remote (OR or WA), hybrid and in-office work. We are open to candidates who live throughout Oregon and Washington. This position is expected to report to the Portland office quarterly at a minimum for all staff and other in-person meetings. Additionally, participation in monthly on-site meetings with the Program Marketing Team is encouraged.

What We’re Looking For:

The Program Marketing team at Energy Trust of Oregon leads marketing efforts to support energy efficiency and renewable energy programs. This includes developing and executing annual marketing plans, strategies, and campaigns; conducting customer insights research; creating culturally specific campaigns for priority communities; and managing creative agencies, vendors, and program contractors. Collaborating closely with the Energy Programs team, Program Marketing aligns on program design, customer journeys, and community-focused initiatives to produce marketing assets that engage customers, raise awareness, and promote services. Each year, the team manages 70+ campaigns across various channels to market 100+ products and services while partnering with internal departments and external stakeholders.

Reporting to the Sr. Marketing Manager – Renewables and New Initiatives, the Marketing Specialist oversees the development and implementation of compelling marketing materials driving customer engagement in support of energy efficiency and renewable energy program goals. The individual in this position ensures consistent alignment with brand standards. The Marketing Specialist continuously improves marketing processes and works collaboratively with internal colleagues to support cross functional or program marketing initiatives, customer experience projects and organizational communications. 

What You’ll Do:

• Develop creative briefs that clearly define the strategy, key deliverables, and alignment with brand and program goals for marketing campaigns.  
• Apply standard project management techniques, including planning, scheduling, meeting deadlines, team communication, and issue resolution, to ensure projects stay on track.  
• Review and approve marketing materials, providing feedback to ensure technical information is clear, actionable, aligned with brand guidelines, and meets quality standards.
• Monitor the effectiveness of marketing efforts, document outcomes, and recommend improvements. 
• Lead and support cross-program or sector marketing communications and customer experience initiatives. 
• Prepare and deliver high-quality program information for public presentations as needed.  
• Coordinate and fulfill external requests for events and program outreach. 
• Collaborate on cross-functional teams to support organizational initiatives and program-related customer experience projects.  
• Execute strategies for trade ally and contractor communications. 
• Work with colleagues to ensure technical subjects and complex issues are communicated with clear and consistent terminology and messaging.  
• Gather and report market intelligence from program and outreach staff to inform research and program planning. 
• Provide feedback on brand and style guidelines to ensure actionable, clear, and concise direction for contractors; support brand training for staff and program management contractors.  
• Perform additional job-related duties as assigned.  
• Ensure all job functions are carried out safely.

• Perform other job related duties as assigned

SUPERVISORY RESPONSIBILITY

·   This position has no supervisory responsibilities. 

What You’ll Need:

• Education: Bachelor’s degree in communications, advertising, journalism, marketing, or a related field is preferred; or equivalent professional experience.  
• Preferred Experience:  
• 3 years of progressively responsible experience in marketing / communications or other related functions, marketing project trafficking and tracking, or related experience. 
• Experience with automated marketing platforms and customer relationship management tools is a plus.  
• Previous experience working with creative agencies or teams is preferred.  
• Project Management Skills: Proven ability to prioritize, organize, and plan the development and delivery of multiple projects. Strong time management, problem-solving, issue resolution, and collaboration skills are essential.  
• Strategic Communication: Demonstrated ability to think creatively and communicate strategically in a business environment, including conveying complex technical information effectively.  
• Work Style: Ability to work independently and collaboratively in a dynamic environment with multiple stakeholders and competing priorities. Must be comfortable interacting with a diverse workforce and working in culturally inclusive settings.  
• Technical Proficiency: Proficiency in MS Office software, including Word, Excel, and PowerPoint, is required.  
• Communication Skills: Strong writing, editing, and verbal communication skills are essential.  

The above information is designed to outline the major functions and position requirements of this job. It does not identify all tasks that may be expected, nor address the performance standards that must be maintained.

APPLICATION INSTRUCTIONS:  

Don’t meet every single requirement? Studies have shown that candidates from certain demographics are less likely to apply to jobs unless they meet every single qualification—for example, women and People of Color. At Energy Trust we are dedicated to building a diverse, inclusive and authentic workplace—if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply. You may be the right candidate for this or other roles. 

Energy Trust of Oregon is committed to providing equal employment opportunity for all persons regardless of race, color, religion (including religious dress and grooming practices), sex, sexual orientation, gender, gender identity, gender expression, age, marital status, national origin, ancestry, citizenship status, pregnancy, medical condition, genetic information, mental and physical disability, political affiliation, union membership, status as a parent, military or veteran status or other non-merit based factors. We will provide reasonable accommodations throughout the application, interviewing and employment process. If you require a reasonable accommodation, contact us. Energy Trust of Oregon is an E-Verify employer. This policy is applicable to all phases of the employment relationship, including hiring, transfers, promotions, training, terminations, working conditions, compensation, benefits, and other terms and conditions of employment.

Energy Trust is committed to pay equity. Energy Trust is committed to fair employment practices and non-discrimination, including pay equity for all employees. We do not discriminate on the basis of protected class (race, sex, veteran status, disability, age, color, religion, national origin, marital status, sexual orientation) in the payment of wages or screen applicants on the basis of their current or past compensation. We determine salary by completing a review of your application materials to evaluate your related education, experience and training.

*Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, and certifications in the pay equity assessment to determine equitable salary placement. Candidates should expect compensation offers within the starting compensation range. The full pay range is included to show the earnings potential for this position with sustained high performance.  

What You’ll Get:

·        Health/dental/vision insurance

·        Employer sponsored and paid life/disability

·        401(k) with a company contribution of 6% of your salary after 90 days of employment

·        TriMet pass

·        Access to health and dependent FSA/HSA accounts

·        Generous paid vacation, holidays and sick days

·        Paid volunteer hours

·        Employee assistance program

·        Career advancement opportunities

·        Great colleagues and culture

·        Flexibility to work from home and/or an office space at the Portland, OR location 

·        Work from home laptop provided

·        Read more about our benefits here