Integrated Marketing Strategist

Your Role at MediaLab

MediaLab is a media and technology company focused on acquiring and growing social, messaging, and entertainment properties. Since our founding in 2018, we’ve built an impressive portfolio of apps and websites, including Genius, Imgur, WorldStarHipHop, and more.

MediaLab is seeking an Integrated Marketing Strategist to lead the development, writing, and management of integrated marketing proposals for a variety of advertising partners. In this role, you will bring innovative ideas to life and guide branded content programs from initial brainstorming to final pitch.

With a primary focus on Genius and Imgur, you will take full ownership of the RFP process—from concept development to delivery—creating best-in-class proposals that drive results for our brand partners.

• Interpret client briefs and collaborate with internal teams to develop strategic RFP response strategies tailored to various clients and categories.
• Lead brainstorming sessions, proposal development, and final presentations of creative, innovative solutions.
• Serve as a senior member of the Marketing team, acting as a go-to resource for addressing client feedback and guiding other Strategists on their proposal work.
• Proactively identify and develop new opportunities and go-to-market packages aligned with cultural tentpoles and key initiatives throughout the year.
• Help manage the Integrated Marketing workflow system while effectively communicating with cross-functional teams throughout the RFP pitch process.
• Stay informed on industry trends and market dynamics, bringing valuable insights to the team to inform and elevate future integrated marketing efforts.
• Build and nurture strong partnerships across the organization, collaborating with teams such as Social, Product, Account Management, Community, and Design.
• Demonstrate expertise in managing multiple projects simultaneously and excelling under tight deadlines.

• 3-5 years of relevant integrated marketing experience, preferably in a role focused on responding to RFPs at a media company or entertainment property.
• Proven experience leading the pre-sales RFP process, including organizing and facilitating creative brainstorms, building compelling decks, and collaborating across multiple departments such as Direct Sales, Content, Social, and Product.
• Expertise in developing large branded content programs, including custom video, editorial, tech integrations, and experiential activations. Cross-vertical experience is essential.
• Foundational knowledge of our portfolio’s core audience and an understanding of how to engage them through diverse topics in music, entertainment, and internet culture trends.
• A self-motivated independent thinker with exceptional communication and problem-solving skills who can be an integral part of the process.
• Up-to-date knowledge of branded content trends, with the ability to introduce innovative formats and ideas to the team.
• Experience in music, internet culture, or fashion is a plus.
• Proficient in Google Slides, Keynote, and/or PowerPoint.
• Flexible and open to remote locations.
• Bachelor's Degree preferred in Marketing or a related field.