CRM Coordinator

Hello and Kia Ora!

Start your game...

Entain Australia & New Zealand are fearlessly revolutionising the racing and wagering industry. We are unwavering in our commitment to delivering outstanding and memorable customer experiences, continuously seeking ways to grow our business and expand our markets beyond conventional boundaries. We thrive on creativity, innovation, and connection between our audience and industry.

We are looking for a CRM Coordinator to join our Customer Engagement team in Brisbane. In this role, you’ll play a key part in executing customer marketing programs across multiple digital channels, from campaign development to audience segmentation. With a passion for the customer journey and a drive to leverage data for deeper engagement, you'll use your sharp attention to detail and problem-solving mindset to translate data insights into impactful strategies.

You will gain valuable experience across various aspects of the marketing function, working closely with different business teams to refine our onboarding, retention, and reactivation strategies. You will learn to use the Salesforce Marketing Cloud platform to design and optimise large-scale, personalised customer journeys. Whether you're a recent graduate or looking to advance your CRM career, this is an exciting opportunity for those eager to expand their knowledge and grow their expertise.

Where and how you can work...

We have offices expanding across multiple locations in New Zealand and Australia. This is a full time role based in our Brisbane office.

We value a flexible work environment and support a hybrid working model, enabling you to enjoy some work from home, ensuring we achieve work-life balance and individual preferences.

Your day-to-day...

• Work alongside the Customer Lifecycle and Generosity team to deliver highly targeted, personalised and automated marketing campaigns.
• Monitor and use data analytics to create an excellent customer experience and personalised direct marketing campaigns.
• Build and execute journeys, campaigns, and audience segments for customer marketing programs, such as Salesforce Marketing Cloud.
• Create relevant content for Push, SMS, Email & Notification Centre communications
• Maintain and update outgoing communications to align with marketing compliance standards.
• Present key performance results and convey value in campaigns and programs to teams across the business.
• Collaborate with stakeholders to develop and implement outgoing communications.

You're a match if you ideally have...

• A recent qualification in Digital or Marketing is highly desirable.
• Previous experience within Digital or Direct Marketing would be advantageous.
• Self-motivated, collaborative, and eager to learn and expand your expertise.
• Experience with Marketing Automation systems (i.e. Salesforce Marketing Cloud) is preferred.
• Understanding and experience with HTML, CSS, or SQL would be ideal.
• Highly collaborative with an affinity for building relationships across teams and key stakeholders.
• An interest in sport, racing, and wagering is a bonus but is not essential.

Entain Lifestyle... 

• Embrace your need for a work-life balance through our 9-day fortnight. 
• Celebrate the joy of starting a family with 12 weeks of paid parental leave. 
• Indulge in a range of wellness benefits through our wellness calendar, including, heavily subsidized gym memberships and other paid-for services. 
• Enjoy the convenience of a free onsite barista and a fully stocked fridge and pantry, ensuring breakfast and lunch are taken care of. 
• A wealth of learning and development opportunities, empowering you to broaden your expertise and professional growth. 
• Company-wide events designed to honour and celebrate the outstanding achievements of our exceptional team.
• We LOVE Entertainment, and Racing and Sports are at the heart of everything we do. So, it only makes sense that we provide access to staff giveaways to sporting and racing events. 

Who are we?

At Entain Australia & New Zealand, we're on a mission to revolutionise the world of sports and gaming venue entertainment. We're the home of Australia and New Zealand's best gaming and tech talent, with a passion for pushing boundaries and creating unforgettable experiences. 

We have a host of leading brands under the Entain umbrella – our customers can experience the best of sports betting and entertainment with Ladbrokes Australia and neds, where together they provide thrilling avenues for sports enthusiasts and racing aficionados alike. Through Entain Venues, our venue partners offer non-stop entertainment through our line-up of brands from the Australian Poker League and SportsPick to the challenges of InnQUIZitive and many more.  

We're also proud to support racing and sport in New Zealand through our 25-year strategic partnership with TAB NZ. The TAB brand in New Zealand connects enthusiasts to the heart of the action, whether it's horse racing, greyhounds, or a variety of thrilling sports. We're excited to be working alongside our other key NZ brands including Sport Nation, Trackside, and our brand new wagering brand betcha.

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion, or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide support for you in expressing your views and making a positive difference. 

For more information, please reach out to us at careers@entaingroup.com.au or hit apply now.