Graphic Designer

Who We Are

We’re purpose-driven. With every ride, we aim to redefine health and happiness. It’s all about being more than a workout: SoulCycle is a mind-body-soul experience, built on community, love, respect, acceptance, and a lot of fun. It comes to life through the ride, the relationships, and the unparalleled hospitality. And all of that comes from our people. Join us—we’d love to have you

Our Mission

To foster an open, diverse, & inclusive community—while embracing each unique individual exactly as they are. We empower each other by listening with an open mind, finding ways to learn and grow together, and always nurturing a sanctuary of trust. To make a real, lasting impact, we’ll work nonstop to embrace and create change. Because nobody is equal until everyone is equal.

As a Graphic Designer at SoulCycle, you will be responsible for creating visually engaging and effective campaigns that engage new and existing riders. You will primarily focus on email campaigns but also create assets for web, app, and social. You will be working alongside our marketing team to design, develop, and implement a variety of templates that reflect our brand and messaging. Your creativity and attention to detail will be critical in ensuring that our emails are not only visually appealing but also optimized for deliverability and conversion.

You Are

• A creative executor with at least 1-2 years of experience in graphic design and hands-on content creation
• Proficient at email design for platforms such as Braze and Figma
• A skilled project coordinator who can manage multiple deadlines while maintaining attention to detail and brand consistency
• A resourceful self-starter who is comfortable figuring things out as you go
• A relationship builder who can comfortably communicate with and manage stakeholders of various levels up to CEO

What you’ll do:

Omnichannel Design (70%):

• Design visually engaging, on-brand campaigns, templates, and assets across email, web, app andsocial  that align with marketing goals and vision. Email will be the primary communication channel.
• Create compelling social media assets (static and animated) for platforms like Instagram, LinkedIn, and TikTok that captivate and build our audience.
• Maintain a library of brand assets to streamline workflows while ensuring consistency.
• Stay ahead of design trends and innovations in digital marketing to keep our visuals fresh and exciting.
• Experiment with new creative approaches to elevate engagement metrics like open rates, click-throughs, and social interactions.

Technology Support (20%):

• Collaborate with IT and product team to ensure functionality and UX of omnichannel platforms and integration of campaign assets

Cross-Functional Collaboration (10%):

• Liaise with cross-functional teams such as Retail, Operations, and Technology to align on creative vision, campaign alignment and business goals.

• 1-2 years of design experience in an agency setting – brand side, digital agency or PR

• Proficient with Adobe Suite + Figma
• Expert in HTML & CSS and have experience specifically in HTML emails: responsive design layouts, device breakpoints, and workarounds for limitations of email clients/browsers (mandatory).
• Understanding of UX/UI is a plus
• Knowledge of email marketing best practices
• Ability to troubleshoot rendering issues
• Work with agility, balancing multiple priorities and meeting deadlines in a high-energy environment

Pay Transparency: Min $75K - Max $85K

For additional information on auditions & training visit our career page at https://www.soul-cycle.com/careers/.