Senior Product Marketing Manager

We are looking for a Senior Product Marketing Manager to deeply understand our law firm audiences through market analysis and data-driven insights to shape our product for a greenfield space, including pricing, packaging, willingness to pay, and go-to-market strategy. In this role, you’ll uncover customer needs, evaluate market trends, and monitor the competitive landscape to influence the product roadmap. You’ll use your egoless communication to partner closely with cross-functional teams in Product, Design, User Research, and Engineering to ensure our solutions align with what our customers actually need today and into the future. You’ll orchestrate high-impact go-to-market launch strategies and create positioning, messaging frameworks, and sales enablement assets to equip and train our Sales and Customer Success teams to communicate our unique value proposition to our buyers effectively.

At Everlaw, our mission is to promote justice by illuminating truth. Our company culture is open and vibrant and we’re committed to the professional growth of our team members, offering an annual learning and development stipend and regular check-ins with managers regarding career goals. If you’re looking for a place that values passion, integrity, thinking big, and a desire to learn, we’d love to hear from you! Think you’re missing some of the skills and are hesitant to apply? We do not believe in the ‘perfect’ candidate and encourage you to apply if you feel you can bring value to our team.

This is a full-time exempt position based in our Oakland, California office with a hybrid work schedule: in office M/W/Th with the option to work from home Tu/Fr.

Getting started

• We want you to feel like part of the team early on! Our onboarding process will integrate you into the company with informative sessions on our product, policies, processes, and team structure and goals. And you’ll spend meaningful time getting to know the product marketing team.
• We’re excited for you to learn, grow, and contribute right away! We trust that you’ll bring experience and knowledge that will uplift and uplevel the team, but we don’t expect you to know everything on Day 1.

In your role, you'll...

• Conduct in-depth market research. Work in close collaboration with Product and User Research to engage directly with current and prospective law firm customers — through interviews, surveys, and focus groups — to uncover their pain points, motivations, and decision-making processes. Translate data-driven learnings into actionable insights to influence how our products can better serve their needs. 
• Influence product strategy. Collaborate closely with product management to integrate market and user insights into the product roadmap for greenfield areas. Ensure that our product vision and development efforts remain grounded in validated customer needs rather than assumptions. Continuously align on research priorities with Product and User Research that will inform the product roadmap.Build and refine buyer personas. Translate research findings into detailed buyer personas and user archetypes that capture the needs, priorities, and language of our law firm audiences. These personas will inform product decisions, positioning, and content strategies.
• Develop packaging and pricing strategy. Partner with Product, Finance, and Sales to establish a strategic pricing framework. Validate strategy through willingness-to-pay research with law firm customers and prospects.
• Own and create product positioning, messaging and GTM plans. Use your understanding of customer challenges and industry dynamics to shape the initial value propositions and messaging pillars. Your input will serve as the foundation for building go-to-market materials to drive awareness, consideration and understanding of new capabilities through omni-channel campaigns (both organic and paid), from strategy to execution.
• Assess competitive landscapes and industry trends. Stay informed of industry trends, emerging legal tech solutions, and regulatory shifts that impact law firms to inform strategic product decisions. Continually assess the competitive landscape to identify opportunities and gaps in the market.

About you

• At least 5 years of professional experience in product marketing, solutions marketing, market research, senior associate from a law firm with a passion for legal technology, and/or at least 3 years of management consulting experience working with law firms.
• You are a skilled listener and investigator. You know how to ask the right questions, sift through feedback, and find patterns and key takeaways. 
• You have strong analytical skills. You are able to interpret both qualitative and quantitative data and translate findings into strategic and actionable recommendations.
• You can influence without direct authority. You are comfortable working with Product, Engineering, and Sales teams to ensure decisions are evidence-based and audience-centric.
• You are a storyteller. You have excellent communication skills, both for internal audiences and customer-facing messaging.
• You’re proactive and comfortable working with ambiguity in a fast-paced team environment. You enjoy building foundational programs from scratch and iterating as you learn more.
• You are authorized to work in the United States. Please note that currently, Everlaw is not sponsoring employment visas.

Pluses

• You have experience defining new product categories and bringing them to market.
• You have experience in the legal sector.
• You have a Professional Degree, MBA and/or a JD.

Benefits

• The expected salary range for this role is between $165,000 - $205,000. The final offered salary will be dependent upon many factors including the candidate’s experience and skills. The base pay range is subject to change in the future.
• Equity program
• 401(k) retirement plan with company matching
• Health, dental, and vision
• Flexible Spending Accounts for health and dependent care expenses
• Paid parental leave and approximately 10 days (80 hours) per year of sick leave
• Seventeen paid vacation days plus 11 federal holidays
• Membership to Modern Health to help employees prioritize mental health and wellness
• Annual allocation for Learning & Development opportunities and applicable professional membership dues
• Company-sponsored life and disability insurance
• Find out more about our Benefits and Perks

Perks

• Work in Uptown Oakland, just steps from the BART line and dozens of restaurants and walking distance to Lake Merritt
• Flexible work-from-home days on Tuesdays and Fridays
• Monthly home internet reimbursement
• Select your preference of hardware (Mac or PC) and customize your desk setup
• Enjoy a wide variety of snacks and beverages in the office
• Bond over company-wide out-of-the-box events and fun activities with your team
• Time off for company-sponsored volunteer events and 4 paid hours per quarter to volunteer at a charitable organization of your choice
• Take advantage of learning and career development opportunities 
• Ranked #9 on Glassdoor's Best Places to Work 2023 for US small and medium companies
• One of Wealthfront’s 2021 Career Launching Companies, and ranked #2 on the “2022 Bay Area Best Places to Work” list by the San Francisco Business Times and the Silicon Valley Business Journal
• One of Fast Company’s World's Most Innovative Companies for 2022 and proud contributor of free ediscovery resources to benefit the greater good through “Everlaw for Good”
• #LI-KV1
• #LI-Hybrid