AVP, Market Insights, Social and Content Marketing

We believe the power of risk-driven investing can help anyone achieve a better life. And we’re here to make this potential a reality for an emerging global generation.  

We provide individuals in the world’s fast-developing economies with guidance, tools, and easy market access so they can trade and invest with confidence. We aim to make our clients their own wealth manager: empowered to create investment strategies and make investment decisions effortlessly, in their own time, on their own terms, in their own way.  

Our story goes back to the first days of online Forex trading - a pioneer of the Metatrader platform, Alpari, expanded rapidly in the world’s emerging markets and was joined in 2011 by our sister brand, FXTM. Now, we are adding further brands to our portfolio. Together, both brands have built a leading global presence in online trading serving over two million clients in 150 countries from regulated centres across four continents. 

Exinity is an energetic and diverse company with offices across Europe, Asia and Africa, and we’re always looking for talented individuals to join us. ‘Freedom to Succeed’ is not just a promise we make to our clients and partners, but to our people too. We’ll help you develop a range of skills, take on early responsibility, and enjoy a rewarding and fulfilling career with a fast-growing, dynamic company. 

The AVP, Market Insights, Social Media and& Content Marketing, Asia will lead the development and execution of localized content and social media strategies for the FXTM brand across key Asian markets, including China, Vietnam, Thailand, Malaysia and other Southeast Asian regions. This role requires a strategic thinker with strong analytical skills, a deep understanding of the Forex industry, and expertise in leveraging social media platforms to drive brand awareness, client acquisition, and retention. The ideal candidate will have exceptional multilingual copywriting skills to create compelling content in English and Chinese, a proven track record in social media growth strategies, and the ability to analyze market trends and produce market analysis content to support business objectives as well as to collaborate across teams to deliver results.
 

Key Responsibilities: 

Trading Market Insights, Trend Analysis and Content Creation: 

1. Analyze market trends in the Forex industry and related financial markets to identify opportunities and risks for the business. 
2. Produce high-quality market analysis content (e.g., daily/weekly market updates, trend reports, economic event analyses) in English and Chinese to educate and engage clients. 
3. Translate complex market data and insights into clear, actionable, and compelling content for both retail and indirect audiences. 
4. Collaborate with the business insights and trading teams to ensure content accuracy and relevance. 

Social Media Strategy and Execution: 

1. Develop and implement social media strategies tailored to the unique landscapes of China (e.g., WeChat, Douyin) and Southeast Asia (e.g., Facebook, Instagram, LINE, YouTube, TikTok). 
2. Drive growth and engagement on social media platforms by creating and curating high-quality, platform-specific content (e.g., posts, stories, videos, live streams). 
3. Monitor and analyze social media performance metrics (e.g., reach, engagement, follower growth, social acquisition, social retention) to optimize strategies and achieve KPIs. 
4. Provide strategic proposals for social and community strategy, product and brand campaigns to drive social and overall acquisition and retention targets. 
5. Stay updated on social media trends, algorithm changes, and emerging platforms to ensure the brand remains competitive and innovative. 
6. Collaborate with influencers, partners, and internal teams to amplify brand presence and reach as well as drive new business via social media. 
7. Manage both organic and paid social media campaigns, including budget allocation, targeting, and performance tracking. 

Content Strategy Development and Execution: 

1. Develop and implement localized content strategies for key Asian markets, aligned with the company’s objectives and customer needs. 
2. Create and manage content strategies across all client touchpoints, including websites, client portals, social media, CRM, trading platforms, and educational materials. 
3. Conduct content audits, gap analyses, and competitor analyses to identify opportunities for improvement and ensure alignment with commercial and risk mitigation strategies. 
4. Determine the most effective content formats (e.g., articles, videos, infographics, webinars) to engage target audiences and achieve marketing goals. 
5. Deliver value-driven content tailored to different stages of the customer lifecycle (awareness, acquisition, onboarding, conversion, retention, reactivation). 

Performance Analysis and Optimization: 

1. Analyze content and social media performance metrics (e.g., engagement, traffic, conversions) to identify trends, anticipate customer needs, and refine strategies. 
2. Establish KPIs and reporting frameworks to measure the success of content and social media marketing efforts. 
3. Conduct keyword research and SEO optimization to enhance content visibility and drive organic traffic. 
4. Monitor competitor content and social media strategies to identify opportunities for differentiation and improvement. 

Collaboration and Leadership: 

1. Work closely with cross-functional teams (e.g., acquisition, website, CVM, business insights) to ensure content and social media efforts are aligned and leveraged effectively. 
2. Collaborate with internal and external content contributors, providing clear briefs, managing deliverables, and ensuring editorial quality. 
3. Lead risk mitigation and crisis management efforts, ensuring timely responses to incidents and compliance with regulatory requirements. 

Content Creation and Delivery: 

1. Write high-quality Forex market analysis articles and create educational content in English and Chinese with a quick turnaround time. 
2. Conduct webinars in English and Chinese to support client acquisition, retention, and upselling efforts. 
3. Develop multimedia content (e.g., infographics, videos, presentations) to enhance brand storytelling and engagement. 

Education and Experience: 

1. Bachelor’s degree in Marketing, Communications, Advertising, Journalism, or a related field. 
2. Strong understanding of the Forex market, including the ability to create market analysis content and conduct educational webinars. 
3. Proven experience in social media strategy, content marketing, and digital marketing, preferably in the financial services or Forex industry. 

Skills and Competencies: 

1. Exceptional copywriting and content creation skills in English and Chinese (a must). 
2. Strong analytical skills to gather business insights, track performance metrics, and optimize strategies. 
3. Expertise in managing China social media platforms (e.g., WeChat, Weibo, Douyin) and SEA platforms (e.g., Facebook, Instagram, LINE, TikTok). 
4. Excellent communication, presentation, and organizational skills. 
5. Ability to think strategically while managing details and meeting deadlines. 
6. Proficiency in SEO, keyword research, and content distribution across digital channels. 
7. Design sensibility to envision and create multimedia content (e.g., infographics, videos). 
8. Ability to collaborate effectively with diverse teams and manage cross-time zone work schedules. 
9. Ability to utilize content and SEO marketing tools including but not limited to Google Analytics, Google search console; Business analytics tools such as Amplitude, Power BI; Research tools such as Bloomberg; Website CMS such as Drupal 

Personal Attributes: 

1. Creative problem-solver with a passion for generating innovative ideas. 
2. Strong leadership skills with the ability to manage projects and teams under pressure. 
3. Results-driven mindset with a focus on achieving KPIs and business objectives. 

Nice to Have: 

1. Experience in the financial industry, particularly in Forex or trading. 
2. Familiarity with regulatory requirements in key Asian markets (e.g., China, Thailand). 
3. Experience with crisis management and risk mitigation strategies. 
4. Knowledge of additional Asian languages (e.g., Thai, Korean) is a plus. 

Benefits:

• Competitive salary
• Medical insurance
• Discretionary performance related bonus
• Paid sick leave days for self and for taking care of your dependents
• Hybrid working policy
• A focus on your wellbeing, including talks and access to self-development tools
• Global Employee Assistance Programme
• Quarterly cash allowance