Marketing Manager - job 4 of 8

Job Summary

A company is looking for a Marketing Manager to attract, engage, and convert leads in the higher education sector.

Key Responsibilities

• Support the Campaign Manager by executing campaign plans and developing nurture campaigns for inbound leads
• Own and optimize the inbound marketing funnel to drive qualified leads from higher education institutions
• Analyze campaign and content performance, using data to optimize reach and relevance

Required Qualifications

• 3-5+ years of experience in inbound or digital marketing, preferably in B2B SaaS or EdTech
• Deep understanding of the higher education market and the unique challenges institutions face
• Proven track record of driving pipeline and qualified leads through content and organic channels
• Experience managing paid media placements across various digital networks and social media
• Strong understanding of SEO, keyword research, and content performance metrics