SEO Specialist

Job Summary

A company is looking for an SEO Specialist to develop and execute SEO and SEM strategies while optimizing search engine performance.

Key Responsibilities

• Develop and implement SEO strategies to improve organic search rankings and website traffic
• Manage and optimize SEM campaigns to drive targeted traffic and improve conversion rates
• Conduct backlink audits and implement link-building strategies to enhance domain authority

Required Qualifications

• Proven experience in SEO, SEM, and search engine analytics
• Strong knowledge of Google Ads, Google Analytics, and SEO tools
• Experience with backlink strategy development and competitive analysis
• Proficiency in keyword research, on-page/off-page optimization, and technical SEO
• Familiarity with HTML, CSS, and basic JavaScript for SEO purposes is a plus