Marketing Operations Specialist - job 2 of 4

Job Summary

A company is looking for a Marketing Operations Specialist to support its marketing team by ensuring data integrity and optimizing lead management processes.

Key Responsibilities

• Maintain and improve marketing data accuracy and integrity within CRM and analyze campaign performance using analytics tools
• Track marketing KPIs and provide insights to optimize campaign performance and support business reviews
• Oversee lead management processes and collaborate with sales teams for continuous improvement

Required Qualifications

• 2-5 years of experience in marketing operations, demand generation, or analytics
• Strong proficiency in CRM platforms and marketing automation tools
• Ability to analyze and interpret marketing data and performance metrics
• Proficiency in data visualization tools
• Understanding of data privacy laws and compliance standards