Digital Marketing Specialist - Remote

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com

Reporting to the Marketing Director, we are looking for a Senior Digital Marketing Specialist to join our team in the B2B Healthcare IT space, specifically Revenue Cycle Management. You will manage the daily management of our digital marketing efforts, including website management, SEO, PPC ads, and collaboration with our digital marketing agencies.

Main Responsibilities:

• Website Management: Oversee the daily management and optimization of our website using Adobe Experience Manager. Ensure the website is user-friendly, up-to-date, and optimized for search engines (SEO).
• SEO and Keyword Research: Conduct keyword research using Ahrefs and implement on-page optimization strategies to lead quality traffic and improve search engine rankings.
• PPC Ads Management: Manage our Microsoft and Google PPC ad campaigns to maximize return. Collaborate with agencies to develop paid search strategies.
• Agency Collaboration: Work with our organic and paid digital marketing agencies to produce high-quality work that aligns with our marketing goals.
• Reporting and Analysis: Perform regular reporting on website and ad performance utilizing Adobe Analytics, Salesforce Lightning, Google Ads, and Google Search Console. Collaborate with agencies to identify insights, and areas for improvement to present back to the larger Marketing team.

• Bachelor's degree in Marketing, Business, or a related field.
• 2+ years of experience in digital marketing in the B2B IT space.
• Experience in Adobe Experience Manager, Adobe Analytics, and Google Ads.
• Experience with SEO, PPC, and digital marketing best practices.
• Interpret data to make informed decisions.
• Experience working with digital marketing agencies and knowledge of website chat technologies and personalization strategies.

Benefits/Perks:

• This role is remote from within the US
• Great compensation package and bonus plan
• Core benefits including medical, dental, vision, and matching 401K
• Flexible work environment, ability to work remote, hybrid or in-office
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.