Senior Product Manager, Identity (Experian Marketing Services)

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Job description:

Experian Marketing Services (EMS) is looking for an experienced Product Manager to bring the strategy for their online identity resolution products across the AdTech and MarTech ecosystem. You will execute product strategy, understanding market needs, creating customer-centric requirements and roadmaps, maintaining competitive analysis, influencing product development, and driving marketing programs with the support of the marketing team. This person will report to the Group Product Director of Experian Marketing Services.

What you'll do:

• Assess market needs related to identity and evaluate how Experian Online and Offline Identity Resolution products can support consumer marketing efforts in the AdTech and MarTech landscape
• Define appropriate product strategies for Experian's online and offline identity resolution products and propositions across sales channels and vertical markets related to identity resolution services
• Manage the product roadmap, pricing, go-to-market (GTM) strategy, and VOCs for our online identity products and services.
• Size the markets for your products and report on the competitive landscape.
• Determine market potential and revenue opportunities
• Work with product owners and technical development teams, and lead the delivery of product roadmaps for new products and major product enhancements.
• Capture the voice of the customer and create competitive differentiation and compelling positioning in the market, including an understanding of the competitive landscape.
• Inspire creativity projects and partner with the Experian Strategy, Data Science and development teams to test new MVPs that solve market problems.
• Work with other internal Experian departments and product management teams
• Manage training of internal Experian partners in the value that products deliver in the market Ensure enablement of sales teams by developing or working with Marketing or Product Marketing to create internal and market-facing product collateral and other external materials.
• Participate in several trade association working groups within the data driven marketing ecosystem (ie: IAB, DMA) to represent Experian.
• Engage with important analysts that cover the space where Experian Marketing Services operates (ie: Gartner, Forrester)
• Travel will be required about 10% of time
• Understanding of identity
• 3+ years of demonstrated product management experience, working both internally to lead delivery on roadmaps and externally to evaluate partnerships that promote product strategy.
• Domain knowledge and technical experience in the Ad-Tech/Mar-Tech space Excellent client-facing

Qualifications:

• 3+ years of demonstrated product management experience, working both internally to lead delivery on roadmaps, and externally to evaluate and lead partnerships that promote product strategy
• 5+ years of consumer marketing experience with a understanding of identity
• Domain knowledge and technical experience in the Ad-Tech/Mar-Tech space
• Experience communicating complex technical concepts to a variety of audiences
• Bachelor's degree or equivalent relevant experience required
• A metrics-driven approach to product management

Benefits:

• Health, life and disability insurance,
• Paid parental and family care leave
• 20 days of vacation accrued annually, five sick days, and two volunteer days (plus twelve paid holidays)
• This role can be 100% remote long-term or you can work out of one of our offices #Li-Remote
• Employee stock purchase plan

Our uniqueness is that we truly celebrate yours. Experian's culture and people are key differentiators. We take our people agenda very seriously and focus on what truly matters; DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's strong people first approach is award winning; Great Place To Work™ in 24 countries, FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is a critical part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.