Social Media Specialist

The Social Media Specialist devises, implements, and measures successful social media strategies and tactics across common and emerging platforms. The successful applicant will be responsible for supporting account leaders across a variety of industry segments to ensure timely completion of client projects and other impactful deliverables.

SPECIFIC RESPONSIBILITIES MAY INCLUDE:

• Maintains in-depth and thorough knowledge of the innerworkings and capabilities of the most common social media applications including Facebook, Instagram, LinkedIn, X (formerly Twitter) and TikTok, among others
• Brainstorms creative and actionable strategies and tactics for leveraging social media to engage key audiences through relevant content
• Conceptualizes various content and content types that align client objectives with trending topics of interest to audience members using social media applications
• Recommends various engagement approaches based on the unique characteristics of each situation
• Develops and implements strategic social media plans unique to the nuances of each storyline and/or client business
• Writes compelling and effective content that grabs attention in starting a dialogue and influences audience mindsets and/or actions
• Collaborates closely with Creative team on content development to ensure adherence to brand style and tone
• Develops and executes strategies for proactive social media listening programs to engage new users and community management processes to build brand affinity with existing users
• Identifies, manages and executes agreements with influencers on behalf of clients; fluent in navigating terms, deliverables and required disclosures
• Safeguards client-sensitive information at all times
• Reads and watches social media on a daily basis in order to maintain a real-time pulse of trending topics
• Measures, analyzes and reports performance via defensible data and actionable insights

QUALIFICATIONS, EXPERIENCE AND EDUCATION:

• 3 to 7 years of previous social media experience, preferably in an agency setting
• Proven experience in developing successful, strategic social media campaigns
• Successful track record of leveraging social media to help achieve business objectives
• Demonstrated ability to understand complex topics
• Experience managing multiple projects and prioritizing competing deadlines
• Relentless commitment to collaboration and active participation in a hybrid or remote work environment
• Excellent interpersonal skills with the ability to apply feedback, as appropriate
• Excellent presentation and written communication skills
• BA/BS in marketing, advertising, public relations, communications, journalism or related fields
• 10% travel may be required

To apply, please submit your cover letter and resume for this position.

Fahlgren Mortine is an Equal Opportunity Employer.

• Must be authorized to work in the U.S. without the need for visa sponsorship.