Marketing Manager, Carbon Products (Hybrid)

Fastmarkets is an industry-leading price-reporting agency (PRA) and information provider for global commodities, providing price data, news, analytics and events for the agriculture, forest products, metals and mining and new-generation energy markets.

Fastmarkets' data is critical for customers seeking to understand and predict dynamic, sometimes opaque markets, enabling trading and risk management. Fastmarkets is a global business with a history dating back to 1865 and is built on trust and deep market knowledge. It has more than 600 employees spread across global locations in the UK, US, China, India, Singapore, Brazil, Belgium, Finland and beyond. 

The Marketing Manager, Carbon Products, is a unique role within the Commercial marketing team.  You will play a crucial part in aligning our sales, product and marketing efforts, leading on the proposition and product positioning, building brand awareness, defining our lead generation strategies, and contributing to the overall growth and success of the company. This role is a hybrid of product marketing and demand generation, responsible for the launch, expansion and long-term success of a strategically important, new product portfolio.

PRINCIPLE ACCOUNTABILITIES

• Lead campaign go-to-market strategy for one of Fastmarkets’ newest products by collaborating with cross-functional teams in sales, marketing, and product to create and execute demand-generation strategies that drive high-quality leads and pipeline growth.
• Drive multi-channel marketing campaigns that increase lead flow to deliver on New Business, deepen relationships with existing customers to retain and grow accounts, and build new relationships within existing accounts leveraging account engagement strategies.
• Develop captivating value propositions, messaging and product collateral to clearly communicate the product's unique value to target audiences.
• Develop and implement tailored account-based marketing strategies and campaigns for high-value accounts to increase customer engagement and drive revenue growth.
• Monitor, analyze, and report on performance metrics, hold teams accountable to achieving goals, and provide recommendations for improvement based on data-driven insights.
• Work closely with the sales team to ensure the sales team understands marketing plan and campaign activities impacting lead flow and ensure there is a seamless lead handoff between Sales and Marketing and an ongoing feedback loop.
• Oversee the events and partnership strategy for the Fastmarkets Carbon portfolio, working closely with the channel teams and Strategic Partnership team to ensure goals are aligned and deliverables are met.
• Build best-in-class nurture programs, that include regular a/b test, learn, and optimize approaches for educating higher funnel leads and bringing through to consideration and conversion.

KEY INTERFACES

• Marketing Team
• Sales & Customer Success
• Product Team
• Sales Enablement
• Carbon Team

We are looking for an individual who is highly motivated, driven, and looking to be a key part of a fast-paced, successful team. Being a strong team player is important as well as someone who is happy to work autonomously, managing priorities and being accountable for delivering on targets.

• Relevant experience in product marketing, lead generation, or demand generation, preferably within the market data and analytics industry.
• A proven track record of developing and executing successful product launch campaigns that drive growth of product adoption and year-on-year revenue growth.
• Strong analytical skills with the ability to analyze and interpret data, and use insights to drive action and results.
• Experience with marketing automation platforms, CRM systems, and analytics tools.
• Strong time management and project management skills, with the ability to manage multiple projects simultaneously.
• Excellent verbal and written communication skills.
• Bachelor's degree in marketing, business, or related field.

Our Values

Fastmarkets people come from all different walks of life. It’s this mix of brilliant personalities, experiences and insights that gives us that warm, open, and friendly culture you can feel as soon as you meet us. But however wonderfully different we all are, there are six things we all have in common – and they form our Fastmarkets values.

Created by our own employees to reflect some of the personal traits that Fastmarkets people have, our values are key to what makes our culture unique. They reflect who each of us are and they're embedded in everything we do. Our values are:

• METRICS DRIVEN. We use insights to improve our customers’ experience and our business performance
   
• ACCOUNTABLE. We are accountable to ourselves and those we work with: we keep our promises and get things done
   
• GROWTH MINDSET. This value enables us to be nimble to the changing realities and operate with a sense of urgency
   
• INCLUSIVE. We are inclusive and respectful, celebrating each of us and giving everyone a deep sense of belonging with the desire to bring their best self to work every day.
   
• CUSTOMER CENTRIC. We are customer-centric in all that we do
   
• COLLABORATIVE. We are collaborative, able to work across teams and capitalise on the diversity of intellect, perspectives, and experiences.

You’ve read a little about us – now it’s over to you!

If you like what you’ve read so far and think you can see yourself as a Fastmarkets person, it’s time to fill in your application form. This form is an important part of the selection process: it’s used to determine whether or not you’ll be chosen to have an interview and acts as a basis for the questions we’ll ask you on the day.

It’s vital that you try to capture all the relevant information we have asked for on the form so we can get a good feel for who you are and why you’re great.