Digital Marketing Manager

We’re changing the way people connect to social care. 

At Findhelp, we’ve built a comprehensive platform of products and services that make it easy for you to connect people to resources, follow them on their journey, and track your impact in a fast and reliable way. Our industry-leading social care network includes more than half a million local, state, and national programs that serve every ZIP Code in the country, from rural areas to major metropolitan centers. 

Findhelp is headquartered in Austin, Texas and has been enabling healthcare, government, education, and other organizations to connect people with the social care resources that serve them, with privacy and security, since 2010.

As a mission driven organization, we are focused on creating a positive impact by connecting people in need to the programs that serve them with dignity and ease. Powered by our proprietary technology that enables people to find the resources available in their area, we have helped millions of Seekers find food, health, housing and employment programs.

Job Overview: We are seeking a data-driven Digital Marketing Manage to own and optimize our digital marketing strategy, driving awareness, engagement, and lead generation for our industry-leading social care technology solutions. This role will be responsible for managing multi-channel digital campaigns, optimizing website performance, scaling paid media efforts, and improving conversion rates through data-backed strategies. The ideal candidate is a performance marketer with a strong analytical mindset, deep expertise in B2B digital marketing, and a passion for using technology to create social impact.

• Digital Marketing Strategy & Execution:
• Develop, execute, and optimize integrated digital marketing campaigns across paid, owned, and earned channels (SEM, paid social, email, website, display, and retargeting).
• Manage digital lead generation and demand generation programs, continuously testing and iterating to improve performance.
• Own the marketing funnel metrics—tracking, analyzing, and reporting on key performance indicators (KPIs) such as traffic, engagement, conversion rates, and pipeline contribution.
• Website, SEO Optimization & Performance Marketing:
• Partner with the Product Marketing Manager on the website strategy, user experience (UX), and conversion rate optimization (CRO) to maximize engagement and lead capture.
• Partner with the Content Marketing Manager to implement SEO best practices to improve organic search rankings and drive high-intent traffic.
• Collaborate with content and product marketing teams to ensure the website effectively communicates our value propositions.
• Manage and optimize paid media campaigns (Google Ads, LinkedIn, and other programmatic platforms) to generate high-quality leads.
• Develop A/B testing strategies for ad creatives, landing pages, and targeting to continuously improve performance.
• Monitor budgets and performance to maximize ROI and cost efficiency.
• Marketing Automation, Analytics & Reporting:
• Own email marketing strategy, including audience segmentation, nurture programs, and campaign execution.
• Optimize automation workflows for lead scoring, re-engagement, and customer onboarding.
• Work closely with sales and demand generation teams to align email marketing efforts with revenue goals.
• Set up and manage reporting dashboards to track campaign performance and ROI.
• Provide actionable insights and recommendations to improve digital marketing performance.
• Regularly present digital marketing metrics and growth trends to marketing leadership.

• Bachelor’s degree in Marketing, Digital Media, or related discipline (or equivalent related work experience)
• 5 - 8 years years experience in digital marketing, preferably in the SaaS or healthcare technology sector 
• Experience working cross-functionally with sales, product, and external partners to align marketing efforts.
• Hands-on experience in CRM software (HubSpot, Oracle, or Sage) and CMS platforms (WordPress, Joomla, Drupal, etc.)
• Strong digital marketing planning and execution skills.
• Relationship-building skills for partner engagement and co-marketing collaboration.
• Ability to manage multiple partner relationships and marketing initiatives simultaneously.
• Proven experience in B2B project management is a plus
• Knowledge of social service and  health care preferred

• This job is based on-site in Austin, TX.
• This is largely a sedentary role; standard office equipment is used, such as laptops, monitors and headsets, if needed.   
• Travel may be required

We value being together 

We believe being together enables stronger relationships, collaboration, and culture.

This position is in office and candidates must be located in Austin, Texas

Perks at Findhelp 

•401k & stock options 

•Free food and onsite gym at our Austin HQ 

•Paid parental leave

•Competitive PTO & 10 paid holidays

•Health, dental, and vision insurance

•Dog-friendly office in Austin HQ

•24/7 access to telemedicine and counseling

•Book Purchasing Program

We’re building a diverse, inclusive team

You’re welcome here. We want everyone to be able to easily connect to the help they need, and we want our teams to reflect and represent our communities. It is our policy to recruit, hire, train, and promote individuals, as well as administer any and all Company policies, without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin or ancestry, physical and mental ability, political affiliation, race, religion, creed, sexual orientation, socio-economic status, veteran status, or any other protected class, in accordance with applicable laws. Accommodations are available for applicants with disabilities.

Here are some of the ways we support our staff:

•Culture Committee 

•Leadership Development Training

•Paid Volunteering Time