Partnership Activation Manager

We’re looking for a Partnership Activation Manager to bring our brand collaborations to life. This role will play a key part in executing marketing elements of partnerships, ensuring seamless integration across social media, brand development, special offers, event activations, and studio operations. The ideal candidate is a strong project manager, excellent communicator, and proactive problem solver with 3-5 years of experience in partnership marketing, event activation, or brand collaborations.

This role is an exciting opportunity to play a key part in growing and activating high-profile brand partnerships. You’ll work with a dynamic team, gain exposure to top-tier partnerships, and contribute to the success of innovative marketing campaigns.

KEY RESPONSIBILITIES

Partnership Execution & Activation

• Support the rollout of marketing elements for brand partnerships across digital, in-person, and studio-level activations.
• Develop and execute activation plans that align with overall business and marketing strategies.
• Serve as the key point of contact between internal teams (Marketing, Operations, Sales, Athletics) and a support contact for external partners.

Operations & Process Management

• Follow a strict process and communication schedule to ensure consistency and accountability.
• Manage internal teams responsible for resources, communication, and execution of partnership activations.
• Ensure all activations align with operational requirements and franchisee capabilities.
• Work cross-functionally to streamline processes, reduce inefficiencies, and improve partner experiences.

Event & Promotional Activation

• Plan and execute events, product integrations, and special offers related to partnerships.
• Coordinate logistics, materials, and vendor relationships to ensure successful activations.
• Work with operations and support to help franchisees and studio owners activate partnerships at a local level.

Social Media & Brand Integration

• Collaborate with the social media team to develop content and campaigns that highlight partnerships.
• Ensure brand messaging is consistent across all marketing and partnership channels.

Performance Measurement & Optimization

• Help define KPIs and track activation performance, providing insights and recommendations.
• Prepare post-campaign reports to assess ROI and identify opportunities for improvement.

Franchise & Partner Support

• Provide franchisees and local teams with the tools, resources, and guidance to execute partnership activations effectively.
• Act as a bridge between corporate marketing and franchise operations.

• 3-7 years of experience in partnership marketing, brand activation, experiential marketing, or event management.
• Strong project management skills with the ability to execute multiple activations at once.
• Excellent communication and relationship-building skills.
• Self-starter who can work autonomously while being a team player.
• Ability to follow processes while thinking creatively about partnership growth opportunities.
• Experience with budgeting, KPI tracking, and performance reporting.
• Familiarity with franchise operations or fitness/wellness industries is a plus.
• Strategic thinker with the ability to quickly adapt to a fast-paced environment.

• Exceptional Medical, Vision and Dental benefits
• Competitive salary, based on experience
• 401(k)
• Flexible, Unlimited PTO
• Casual dress and laid-back work environment
• Fun, fitness and health orientated environment

F45 is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.