Director of Marketing

Who We Are:

At ShopFix Academy, we’re on a mission to transform independent auto repair shops across North America. Through coaching, training, and business systems, we empower shop owners to scale their businesses and reclaim their lives. Our team is passionate, entrepreneurial, and committed to making a difference. Now, we’re looking for a marketing leader who shares that same fire.

The Role:

We are seeking a dynamic Director of Marketing to own our marketing strategy and execution. This person will lead all aspects of our brand presence, demand generation, content creation, digital marketing, and events. You’ll play a pivotal role in driving leads, growing our community, and scaling our impact across the industry.

• Build and execute a full-funnel marketing strategy focused on lead generation and brand growth
• Lead and grow a high-performing team across content, paid media, email, social, and events
• Oversee marketing automation, CRM, and analytics tools (e.g., SalesForce, Google Analytics, Infusionsoft Keep, Etc )
• Collaborate with sales and product teams to ensure alignment on goals and messaging
• Own campaign performance metrics: CPL, ROI, conversion rates, and more
• Manage marketing budget, agency relationships, and external vendors
• Elevate ShopFix Academy’s brand and thought leadership in the automotive repair coaching space

• 7+ years of experience in B2B marketing (coaching, SaaS, consulting, or education preferred)
• Proven track record in building scalable marketing strategies and teams
• Hands-on experience with digital advertising, content strategy, and marketing automation
• Creative thinker with data-driven decision-making skills
• Comfortable working in a fast-paced, entrepreneurial environment
• Passion for small business empowerment and mission-driven growth
• Must be a team player. Works well with others. Plays well with others. Silliness may sporadically occur.
• Must be a people person and enjoy building relationships. This is a family-like environment. But save the drama for your mama. Ain’t nobody got time for that.
• Coachable- listens to and implements advice. We’re in the business of making people better. That includes our employees.
• Ability to go with the flow as things change fast and often. Just stay cool.
• Someone with a “go getter” attitude that allows actions to speak louder than words.

• Competitive base salary + performance-based bonus
• Free access to all ShopFix coaching programs and events
• A purpose-driven culture that celebrates innovation and impact
• Opportunities for growth and advancement – we love seeing our team members succeed!
• Health, dental, and vision insurance
• 401(k) with company match
• Christmas club program with company match
• Company-paid life insurance and long-term disability
• Short-term disability
• Critical illness and accident coverage
• Employee Assistance Program
• Paid time off
• Paid holidays

Shop Fix Academy is proud to be an Equal Opportunity Employer and welcome everyone to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, or protected veteran status and will not be discriminated against on the basis of disability.