Demand Generation Specialist (Guadalajara, Mexico)

Join Our MezTal Family!

We provide everything you need to feel supported, fulfilled, and empowered in your career. At MezTal, you'll find more than just a job—you'll discover a community that values growth, well-being, and success.

About the Role

As a Demand Generation Specialist, you will be responsible for executing and optimizing multi-channel marketing campaigns to drive lead generation, pipeline growth, and revenue. You will work closely with the sales team to generate demand through targeted campaigns – orchestrating all the necessary elements including nurtures, sales cadences, paid advertising, social, and other demand gen strategies.

If you thrive in an agile, collaborative environment and love leveraging digital marketing to fuel business growth, this role is for you!

• Campaign Creation, Optimization & Reporting
• In close collaboration with sales, ideate and create targeted specific campaigns to generate SQLs
• Analyze marketing performance data, including lead conversion rates and ROI on campaigns
• Manage and optimize Google and LinkedIn ad campaigns, aligning them with overall campaign strategy to drive high-intent leads
• Provide actionable insights to refine demand-generation strategies
  
  
• Lead Nurturing & Conversion Optimization
• Set up and optimize email nurture campaigns to convert MQLs (Marketing Qualified Leads) into SQLs (Sales Qualified Leads)
• Utilize HubSpot to measure lead-generation efforts
• Coordinate with marketing ops for lead scoring, segmentation, and workflow improvements
• Work closely with Sales to design cadences that convert leads and nurture existing pipeline
• Collaborate with content marketing to create SEO-friendly resources that generate inbound leads
  
  
• Account-Based Marketing (ABM)
• Assist in developing targeted ABM campaigns to engage key operator and provider accounts in senior living
• Work closely with sales and marketing teams to personalize content and outreach
• Utilize LinkedIn Sales Navigator, ZoomInfo, and other ABM tools to refine audience targeting

Qualifications & Experience

• 2-4 years of experience in demand generation, digital marketing, or performance marketing.
• Proficient with Hubspot.
• Strong writing skills and experience prompting LLMs like ChatGPT, Claude, or Gemini
• An analytical mindset—comfortable working with marketing data and optimizing campaigns based on performance metrics.
• Familiarity with account-based marketing (ABM) and sales alignment strategies.
• Experience in B2B SaaS required. Healthcare or Senior living experience is a plus.
• Experience managing PPC campaigns strongly desired (Google Ads, LinkedIn Ads, retargeting, etc.).
• Basic knowledge of SEO best practices and content creation.

Awesome Benefits for Our Team! 🚀✨

• 🎄 Christmas Bonus: 30 days, to be paid in December.
• 🩺 Major Medical Expense Insurance: Coverage up to $20,000,000.00 MXN.
• 🩹 Minor Medical Insurance: VRIM membership with special discounts on doctor’s appointments and accident reimbursements.
• 😁 Dental Insurance: Always smile with confidence!
• 💼 Life Insurance: (Death and MXN Disability)
• 🌴 Vacation Days: 12 vacation days in accordance with Federal Labor Law, with prior approval from your manager.
• 📅 Floating Holidays: 3 floating holidays in addition to the 7 official holidays in Mexico.
• 📱 Cell Phone Reimbursement & Transportation Subsidy.
• 🌐 Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work.
• 🌍 Multicultural Exposure: Work with operations within Mexico and the United States.
• 🎉 MezTal Internal Events: Strike a healthy balance between your professional and personal goals.
• 💸 Exclusive Discounts: Benefits with different companies for being part of MezTal.
• 📚 Academic Agreements: Access to national universities and language schools.
• 🚀 Career Growth: We will search the best conditions for progressing in your career.