Digital Commerce Director - Water Quality

Company Description:

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here

We’re looking for a versatile, data-driven Direct Commerce Director to lead full-funnel growth for our direct-to-consumer water quality business. This is a unique opportunity to shape both high-level strategy and day-to-day execution within a brand-led, entrepreneurial environment.

As a core member of the digital leadership team, you’ll build and execute a holistic strategic roadmap for our digital business and footprint. You’ll own digital channel performance, optimize the customer journey, and partner with cross-functional teams to scale outcomes across acquisition, conversion, and retention.

This role is ideal for someone who thrives in a hands-on generalist growth role with the ambition to lead a growing team. You’ll work closely with content, lifecycle, and web optimization teams and interface with both internal and external stakeholders to ensure the success of DTC initiatives.

Key Responsibilities:

Leadership & Ownership

• Serve as product owner for our digital presence and direct commerce operations.
• Educate cross-functional teams on DTC best practices, digital KPIs, and growth frameworks.
• Interface with cross-functional stakeholders including Supply Chain, Logistics, Operations, and Business Intelligence to support DTC and eCommerce initiatives.
• Manage junior digital team members and performance vendors.
• Prioritize initiatives and allocate resources toward highest-ROI efforts.

Acquisition Strategy & Execution

• Manage paid media channels (search, social, affiliate) with a focus on CAC, ROAS, and LTV.
• Launch and scale new traffic sources (e.g., influencer, TikTok, affiliate pilots).
• Partner with agencies or execute campaigns directly via Meta, Google, and other platforms.

Conversion Rate Optimization (CRO)

• Lead A/B and multivariate testing across high-impact areas (landing pages, CTAs, quote flows).
• Identify user friction using heatmaps, analytics, and event tracking tools.
• Coordinate UX enhancements to reduce bounce and improve lead and sales conversions.

Performance Analysis & Reporting

• Own dashboards and analytics reporting across platforms (GA4, Triple Whale, Meta Ads Manager).
• Deliver monthly acquisition and conversion performance updates to leadership.
• Use data to inform messaging, content strategy, funnel design, and media planning.

Site & Content Optimization

• Create and implement go-to-market strategies for site optimization, UX, and SEO.
• Manage and optimize core platforms including CMS, DAM, email marketing, and social media.
• Oversee development of SEO-driven content pages and tagging/event tracking instrumentation.
• Collaborate with dev and design teams to implement site updates with minimal engineering reliance.

Marketplace & eCommerce Expansion

• Grow and evolve pure play eCommerce and marketplace programs, including digital shelf and retail media.
• Manage data for product and marketing syndication across existing and emerging channels.

Mobile App & Platform Awareness

• Maintain a working understanding of iOS and Android (Google) mobile application ecosystems.
• Manage mobile-related platform enhancements or third-party integrations as needed.

• 8–10 years in digital marketing, direct commerce, eCommerce, or growth roles
• Experience across platforms such as Shopify, WordPress, WooCommerce, or similar
• Knowledge of PIM systems for syndication (e.g., Salsify, Rithum, Akeneo)
• Understanding of APIs, webhooks, and systems integration
• Fluent in paid media platforms: Meta Ads, Google Ads, retail media platforms
• Proficient with analytics tools: Google Analytics (GA4), Looker, Tableau, HotJar, Microsoft Clarity
• Experience managing agencies, vendors, and junior team members
• Strong communicator with the ability to prioritize tests, scale performance, and translate insights into action

Additional Information:

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $140,000 USD - $220,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates’ feeling of belonging at work.

Fortune Brands is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Our portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe and Yale residential.

Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN

Equal Employment Opportunity:

FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations:

FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at [email protected] and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.

To protect yourself from fraudulent job postings or recruitment scams, please note that FBIN job postings are exclusively hosted on our careers page at www.fbin.com/careers>.