eComm Account Specialist

The eCommerce Specialist is a highly motivated, creative individual with experience and a passion for connecting in the digital space with current and future customers. This passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of leveraging transactional sites as well as market to new channels, engage with customers and assist with conversions to purchase. An essential component of this role is communicating the company’s brands in a positive, authentic way what will attract today’s interconnected buyers. This position will develop content management on transactional and branded websites, and digital advertising/promotional campaigns on assigned accounts. The position works collaboratively with the completion of all external customer requests for the data collection and entry of all item attributes into approved systems to facilitate new item on-boarding to drive sales revenue through brick and mortar B to B and B to C customer partners, as well as e-channel sales. These attributes are related to a variety of subjects and fields including but not limited to product data information including item dimensions, weights and measures; material composition; general specifications as well as product images, features, benefits, and pricing. This role will collaborate with the company’s Analytics, Sales and Marketing teams to develop and execute the digital marketing strategy for The Master Lock Company’s e-commerce channel. This position is instrumental in managing the company’s digital content-related assets.

Responsibilities

• Key Content and IDC Areas 
• Create, curate, and manage digital content (images, video and written).
• Manage the design, creation and analytics of promotions on transitional sites and Social ad campaigns.  Monitor, listen and respond to users in a “Social” way while helping to cultivate leads for inside sales.  Manage efforts in building brand reputation, monitoring and responding to online reviews as appropriate based on star rating.
• Develop relevant content topics to reach the company’s target customers and leverage customer/product testimonials. o Oversee design elements (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.). 
• Analyze key metrics and adapt strategy as needed.
• Compile reports for management showing results (ROI).
• Assist when needed with item data management work across all of TMLC
• Become an advocate for the company in ratings and reviews, engaging in dialogues and answering questions where appropriate.
• Provide input on digital marketing plans and drive execution of this plan.
• Monitor trends in social media tools, applications, channels, design and strategy.
• Identify threats and opportunities in user-generated content surrounding the company.  Report notable threats to appropriate management.
• Analyze campaigns and provide recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
• Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Qualifications:

• Measure & Analyze to Establish ROI Qualifications
• Bachelor’s Degree in related discipline (marketing, communications, etc.)
• Mnimum of 3 years of experience in the development and execution of digital marketing programs including the development of product copy, photography, video, rich media.
• Possess knowledge and experience in traditional marketing as well as can demonstrate experience with content development in digital media. 
• Displays ability to effectively communicate information and ideas in written and video format.
• Experience working within a team atmosphere as well as independently.
• Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”
• Proficiency in software applications such as PowerPoint, Excel and Word.

Company Description:

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here

Additional Information:

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $45,000 USD - $77,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates’ feeling of belonging at work.

Fortune Brands is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Our portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe and Yale residential.

Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN

Equal Employment Opportunity:

FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations:

FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at [email protected] and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.

To protect yourself from fraudulent job postings or recruitment scams, please note that FBIN job postings are exclusively hosted on our careers page at www.fbin.com/careers>.