Manager - Partner Marketing

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM). 

Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship

We are looking for a Commercial & SMB Partner Marketing Manager to drive demand generation and revenue growth through our partner ecosystem. This role will focus on enabling and scaling partner marketing efforts for commercial and SMB segments, ensuring partners have the tools, campaigns, and strategies to drive Freshworks adoption and pipeline creation.

Location - Freshworks Bangalore Office (Hybrid) 

This role is Hybrid and will require being in the Bangalore Office from Tuesday- Thursday along with being in office five days a week within the last two weeks of the calendar quarter.

Key Responsibilities 

Partner Marketing Strategy & Execution

• Develop and execute co-marketing programs with resellers, distributors, and ecosystem partners to drive demand, deal registration, pipeline and closed won revenue.

• Build go-to-market (GTM) campaigns tailored for Commercial and SMB segments, ensuring alignment with sales and partner GTM objectives.

• Work with partners to create joint marketing plans, campaigns, and events that build pipeline & accelerate pipeline within the sales cycle.

• Actively & Proactively manage internal and external stakeholders aligned to Commercial & SMB Business Segments.

• Thought Leadership - Be Champion and Voice for all things Global Partner Marketing aligning to Commercial & SMB Business Segments leading & driving programs from conception, execution & analysis/summary,

Enablement & Content Development

• Design and deliver partner activation materials, including playbooks, messaging guides, and demand-generation toolkit to help enable GTM motions for partners.

• Develop co-branded marketing assets, case studies, and success stories to enhance partner sales efforts.

• Ensure partners are equipped with the latest Freshworks product messaging, positioning, and value propositions.

Demand Generation & Pipeline Growth

• Drive lead-generation initiatives with partners through webinars, digital marketing, and ABM (Account-Based Marketing) programs.

• Track and optimize partner-led marketing campaigns to maximize ROI and partner-sourced pipeline.

• Work cross-functionally with sales, partner account managers, and regional marketing teams to align demand-generation strategies.

Performance Tracking & Reporting

• Establish key KPIs and metrics to measure partner marketing effectiveness, pipeline impact, and program success.

• Leverage data insights to refine partner marketing strategies and optimize campaign performance.

• Report on marketing contribution to revenue and partner-driven pipeline growth on each outbound quarterly partner marketing program.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.