Marketing Operations Specialist

We are seeking a Marketing Operations Specialist to execute data-driven automated marketing campaigns, streamline workflows, and support demand generation efforts. Reporting to the VP of Marketing, this role is pivotal in managing the marketing technology stack, developing and deploying email campaigns,  and overseeing end-to-end workflows, from lead generation and qualification to seamless sales handoff via the CRM.

The Marketing Operations Specialist will take ownership of marketing automation processes and execution to enhance productivity, ensure data quality, and deliver insights through reporting, and analytics. The ideal candidate is a highly analytical professional with a passion for improving marketing performance and results.

About the company: 

FundThrough is a leading fintech company accelerating cash flow and enabling growth for small and medium sized businesses that sell to large customers and wait to get paid. Based in Toronto and operating across North America, FundThrough’s AI-powered invoice funding platform gives B2B businesses fast, customized funding offers to get their invoices paid in a few days – rather than a few months – and get quick access to cash they’ve already earned.

Responsibilities:

• Manage, maintain the marketing automation platform (e.g., HubSpot, Marketo, Pardot).
• Build, test, and optimize email campaigns, landing pages, and workflows.
• Implement lead scoring and nurturing programs to guide prospects through the sales funnel.

• Segment and target audiences for personalized marketing strategies.
• Ensure timely execution and delivery of campaigns across multiple channels.

• Maintain and improve the quality of marketing data through regular audits and updates.
• Manage integrations between the marketing automation platform and CRM systems (e.g., Salesforce).
• Monitor lead flow and data synchronization between platforms.

• Analyze data to identify trends, measure ROI, and provide actionable insights.
• Set up and maintain tracking for marketing campaigns using tools like Google Analytics, Tag Manager, and conversion tracking pixels.

• Ensure campaigns comply with legal and regulatory standards, including GDPR, CAN-SPAM, and other data protection laws.
• Maintain industry best practices for email marketing, data privacy, and deliverability.

C1 English level

• 1-2 years of experience in marketing, with a focus on marketing operations, campaign management, and marketing technology
• Previous experience with MarTech and CRM tools is an asset (Marketo, Hubspot, Salesforce, Segment)
• A strong understanding of marketing principles, strategies, and tactics is essential 
• Proficiency in data analysis, interpretation, and reporting, with the ability to extract actionable insights from marketing data.
• Ability to manage capacity, workloads and sprint type assignments. JIRA management as a plus
• Excellent written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
• Ability to translate business needs into technical requirements
• Ability to thrive in a fast paced environment with multiple stakeholders, multiple projects and cross-functional dependencies
• Highly organized with strong attention to detail
• Knowledge of HTML, CSS, SQL and basic web development is an asset

**Experience supporting the Implementation of a marketing automation platform is a plus.

• Opportunity to leave your mark on a rapidly-growing startup
• An incredibly diverse team of brilliant minds from all over the world
• Competitive compensation
• Family-friendly policies
• Work from home
• Birthday treats, and a lunch of your choice every week (one of our values is Fun & Food!)

Please note that due to the sensitive nature of the work we do, clearing a criminal record check is a condition of employment. FundThrough encourages applications from candidates with differing abilities. Please let us know if you require accommodation at any stage in the selection process.

FundThrough encourages applications from candidates with differing abilities. Please let us know if you require accommodation at any stage in the selection process.

**PLEASE SUBMIT YOUR RESUME AND COVER LETTER IN ENGLISH**