💎The Opportunity: We're seeking a skilled Senior Digital Marketing Specialist to own our content-driven marketing initiatives across social media platforms. As part of our action sports and lifestyle brand, you'll create engaging content, manage paid campaigns, and build our community while driving e-commerce growth through sweepstakes and merchandise sales.
Experience: At least 3 years experience as a Digital Marketing Specialist
Content Creation & Management:
- Create and schedule daily content (2-3 posts per day) across various platforms.
- Edit videos and adapt formats for posts, reels, and shorts.
- Develop original content while maintaining brand voice.
Marketing Strategy & Integration:
- Manage organic social media presence and develop paid advertising campaigns.
- Coordinate influencer partnerships and track performance for optimization.
Community & Audience Growth:
- Conduct influencer outreach and manage relationships.
- Curate user-generated content and engage with the community.
- Implement initiatives to grow the audience.
E-commerce & Revenue Generation:
- Plan and execute product launch campaigns and integrate sweepstakes.
- Optimize conversion rates and manage the sales funnel.
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