Business Development Associate

Job Responsibilities:

• Will focus on identifying and qualifying potential clients, making an introduction, and setting appointments for the Inside Sales Team.  

• Should be proactive, organized, and highly motivated to contribute to the company’s growth by generating high-quality leads and supporting the sales pipeline. 

• Lead Generation: Research and identify prospective clients through platforms like LinkedIn, Apollo, and HubSpot. 

• Build and maintain a database of leads, ensuring data accuracy and segmentation for targeted outreach.  

• Conduct cold outreach via email, call and text, and LinkedIn to nurture leads and drive interest. 

• Monitor lead activity and engagement, leveraging HubSpot to track leads.  

• Appointment Setting: Engage leads in conversations to understand their pain points and qualify them based on defined criteria.  

• Schedule appointments and confirm attendance with prospects.  

• Handle follow-ups with leads to ensure consistent communication and engagement.  

• Market Research: Stay updated on industry trends, seasonality, events, and any other competitor activities to identify potential opportunities.  

• Gather insights about target markets to refine lead generation strategies.  

• Collaboration: Work closely with the Inside Sales Manager to deliver targeted campaigns and strategies for different industries.  

• Provide feedback, has ability to report on lead quality and campaign performance to optimize processes and future campaigns strategies.  

• Reporting: Maintain accurate and detailed reports of outreach activities, appointments set, and conversion rates.  

• Provide weekly updates on lead generation performance and upcoming appointments. 

Job Requirements:

• Bachelor’s degree in Business Administration, Marketing, Communications, or related field (preferred but not mandatory).  

•  1-2 years of experience in lead generation, appointment setting, or inside sales (VA/BPO industry experience is a plus).  

• Familiarity with LinkedIn, CRM tools (like HubSpot), and email outreach tools.