Field Marketing Specialist

Company Description

Govini transforms Defense Acquisition from an outdated manual process to a software-driven strategic advantage for the United States. Our flagship product, Ark, supports Supply Chain, Science and Technology, Production, Sustainment, and Modernization teams with AI-enabled applications and best-in-class data to more rapidly imagine, develop, and field the capabilities we need. Today, the national security community and every branch of the military rely on Govini to enable faster and more informed Acquisition decisions.

As a Field Marketing Specialist, you’ll support our sales motion to bring our brand directly to customers, and generate qualified leads through face-to-face interactions. You’ll create impactful, on-the-ground experiences that complement our digital and sales efforts. Working with sales,, you’ll execute targeted campaigns that strengthen brand positioning and maintain consistency across field marketing activities. Your role connects strategic goals with hands-on initiatives—such as events, product demos, street promotions, and experiential activations—to drive sales and support revenue targets.

• Campaign Planning & Execution: Collaborate with sales and marketing teams to develop field marketing programs that align with company goals, ensuring brand consistency and clear communication of core messaging. Coordinate and support a range of field marketing activities, including product demonstrations  and in-person events to engage potential customers.
• Event Management: Plan and participate in trade shows, conferences, street promotions, and pop-up events to showcase our products and engage customers. Ensure the seamless execution of event logistics, including setup, event execution, and tear-down. Serve as the on-site marketing lead for events. Enhance brand awareness among customers and foster lasting brand loyalty.
• Sales Support & Product Knowledge: Work closely with sales teams to ensure alignment on marketing objectives and propose improvements to  support the sales pipeline. Develop deep knowledge of our product offerings and effectively communicate product value, specifications, and benefits to potential buyers.
• Measurement & Reporting: Track and report on the effectiveness of field marketing campaigns, measuring metrics such as lead generation, event attendance, and pipeline impact with the guidance of the broader marketing team. Maintain accurate records in CRM systems to evaluate campaign success and overall field marketing impact. Aggregate insights to inform organizational strategies and support executive decision-making.

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years of experience in field marketing, event marketing, or a related area.
• Strong interpersonal and communication skills, with a passion for engaging with customers and building relationships.
• Experience planning and executing events, managing logistics, and handling in-person promotions.
• Ability to work collaboratively with cross-functional teams, including sales, marketing, and product teams.
• Proven track record of generating leads and supporting the sales process through field marketing efforts.
• Familiarity with CRM software and comfortable tracking marketing activities and results.
• Highly organized, adaptable, and able to manage multiple campaigns and projects simultaneously.
• This role may require up to 50% travel.

• Experience with B2B field marketing, particularly in experiential marketing or event-driven lead generation.
• Knowledge of digital marketing strategies, allowing for effective coordination between digital and field marketing efforts.
• Experience in marketing to government agencies or the Department of Defense (DoD), with a strong understanding of compliance requirements, procurement processes, and targeted communication strategies for government clients.

We firmly believe that past performance is the best indicator of future performance.  If you thrive while building solutions to complex problems, are a self-starter, and are passionate about making an impact in global security, we’re eager to hear from you.

Govini is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.