Creative Director

Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest. 

At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.

We’re looking for a visionary Creative Director to lead our content and social media strategy, elevating our voice across platforms and bringing the Greenlight brand to life in bold, joyful, and culture-shaping ways.

This role is for someone who’s fluent in internet culture, driven by curiosity, and grounded in high design craft art direction. You know how to spot a trend before it peaks—and how to translate it into content that feels both modern and timeless. You are a great storyteller with strong taste and instincts for great creative. And your ideas? They connect deeply with today’s families—across multiple backgrounds, ages, and stages of life.

You’ll lead a team of designers and animators, and partner closely with our product designers, content managers, writers, and agency collaborators to shape and scale content that doesn’t just represent the brand—but expands it. You’ll lead with a strong creative POV, a collaborative mindset, and a commitment to crafting content that’s always true to Greenlight’s mission. 

• Develop compelling creative concepts for social-first campaigns that capture attention and drive engagement, with a strong understanding of how DR tactics fit into the mix of work.
• Lead the creative direction for content across Facebook, Instagram, YouTube, TikTok, X, and emerging platforms.
• Craft distinctive visual styles and narrative approaches that differentiate our brand in crowded social feeds.
• Collaborate with filmmakers, content creators, writers, and photographers to bring concepts to life.
• Guide the development of content series, social activations, and platform-specific creative executions, and owned marketing such as CRM and web.
• Establish creative guidelines that maintain brand consistency while allowing for platform-specific expression.
• Inspire and mentor a small team of designers, fostering an environment where innovative ideas and high craft creative flourish.
• Present creative concepts to stakeholders, articulating the strategic thinking behind creative decisions.
• Balance quick-turn content creation with more ambitious campaign development.
• Stay immersed in social media culture, platform evolutions, and content trends. Identify and leverage cultural moments to create timely, relevant content.
• Champion the audience perspective in all creative discussions, ensuring content resonates authentically.
• Be a strong cross department creative partner working closely with our VPs of design, brand, and performance marketing to help execute across all channels and continue to rapidly tune and optimize the creative.

• 5-8+ years of creative experience, with significant focus on social media content and campaigns.
• Exceptional portfolio showcasing social-first creative work across multiple platforms.
• Proven experience developing concepts and campaigns specifically for social media environments.
• Strong understanding of platform-specific creative best practices and audience behaviors for brand and performance. Balance of driving brand affinity and direct response.
• Strong understanding of performance marketing, analytics like CTR, CAC, LTV and view metrics to understand what creative and messaging drives success and use this to drive continuous improvement.
• Background working with or at creative agencies on brand campaigns.
• Experience directing photo and video shoots, from concept through production.
• Ability to adapt creative approaches for different mediums and social platforms while maintaining brand coherence.
• Talent for spotting and leveraging cultural trends in authentic, brand-appropriate ways.
• History of successful collaboration with creators, influencers, and production partners.
• Exceptional visual taste and attention to detail with design fundamentals.
• Strong storytelling instincts across various formats (short-form video, static imagery, OOH, etc.).
• Experience mentoring creative talent and fostering collaborative creative processes.
• Passion for social media content as a creative medium and cultural force.
• Ability to articulate creative vision and inspire others to bring it to life.
• Advanced design skills in Figma. Proficiency in Adobe Creative Suite. Working knowledge of AfterEffects and modern video editing tools

• Medical, dental, vision, and HSA match 
• Paid life insurance, AD&D, and disability benefits 
• Traditional 401k with company match
• Unlimited PTO 
• Paid company holidays and pop-up bonus holidays 
• Professional development stipends
• Mental health resources  
• 1:1 financial planners
• Fertility healthcare
• 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
• Flexible WFH, both remote and in-office opportunities
• Fully stocked kitchen, catered lunches, and occasional in-office happy hours
• Employee resource groups

Our stance on salaries:

Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive.

The estimated base pay range for this position in (NY, CA, WA): $140,000- 180,000

The estimated base pay range for this position in (CO): $140,000- 170,000

Who we are:

It takes a special team to aim for a never-been-done-before mission like ours. We’re looking for people who love working together because they know it makes us stronger, people who look to others and ask, “How can I help?” and then “How can we make this even better?” If you’re ready to roll up your sleeves and help parents raise a financially smart generation, apply to join our team.

Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.