Shopper Marketing Manager
The Shopper Marketing Manager will play a key role in supporting the execution of shopper marketing strategies to drive sales growth and increase brand awareness in the retail environment. This role focuses on operational excellence, executing plans, and ensuring seamless implementation of shopper marketing initiatives. The Manager will collaborate closely with cross-functional teams to bring our strategic vision to life, driving impactful instore and digital marketing programs that resonate with shoppers. This a hybrid position, and this person will be expected to be in our Venice Beach office at least 2-3 times a week.
How you'll help:
To perform this job successfully, an individual must be able to perform the following satisfactorily; other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Support the development and execution of Shopper Marketing campaigns for key retailers such as Kroger, Walmart and Costco.
- Coordinate with external agencies and vendors to ensure timely execution of promotional plans.
- Oversee the execution of our retail point of sale materials and in-store displays, as well as support the development of marketing materials, continually reviewing and optimizing what is most needed at retail to drive commercial performance.
- Work closely with the commercial sales team to support retail initiatives and ensure collaboration across departments.
- Partner with internal teams such as growth marketing, PR, sports marketing, innovation, and external agencies to execute shopper marketing activities effectively.
- Support the collection and analysis of data to measure the impact of shopper marketing initiatives.
- Monitoring and reporting on program and/or campaign performance, sales impact, and other KPIs to the Senior Manager and other stakeholders while providing insights and recommendations for improvement
- Create impactful, strategic marketing presentations utilizing data, insights, and storytelling.
- Support creation of a performance dashboard to help entire organization understand shopper marketing ROI.
- Assist in the development and management of the annual shopper marketing plan and budget.
What you'll bring to the table:
Experience
- Bachelor’s degree in Marketing, Business, or a related field.
- The ideal candidate has 3+ years of relevant shopper marketing experience within the CPG industry (F&B experience preferred).
- Intermediate analytics, digital/e-commerce and omni-commerce knowledge.
- Proficient in leveraging syndicated data sources such as SPINs, Nielsen, and IRI, extracting actionable insights and identifying strategic avenues for channel growth.
- Must have proven track record of effectively driving sales in both physical retail environments and online.
Knowledge, Skills & Abilities
- Familiarity with retail marketing trends and shopper behavior.
- Strong verbal and written communications skills.
- Reliable, team player who has an ability to communicate effectively.
- Understanding of key US retailers and their go-to-market strategies
- Strong collaborative nature: ability to work in a cross-functional team environment
- Is curious and takes initiative, develops, and seeks out creative and innovative ideas with strong project management skills
- Ability to thrive in a fast-paced environment and handle complex, omni-channel campaigns efficiently.
- Proactively seeks out new digital and in-store shopper tools, and is eager to take on additional responsibilities beyond primary job duties when necessary.
What we offer:
The pay range for this role is an estimate based on a wide range of compensation factors; actual pay offered may vary based on (but not limited to) work experience, education and/or training, critical skills, and/or business considerations. Sales commissions and/or variable pay plans are also offered depending on the position (ex: monthly, quarterly, annual bonuses). Additionally, we offer a competitive benefits package including top-tier benefits, comprehensive medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, paid company holidays, and paid time off, as well as opportunities for career growth and advancement within our team!
At Guayakí Yerba Mate, we're more than just a beverage company: we believe yerba mate culture allows us to "COME TO LIFE" together and is an invitation to personal, social, ecological and cultural regeneration. Market Driven Regeneration™ is Guayakí Yerba Mate’s business model that aspires to create a net positive impact in the world throughout our operations and supply web. It influences the ingredients we source and products we make, distribute, and sell in order to have a positive impact on people and the planet throughout our business.
As our team expands, we are looking for people to join us who are committed to this aspiration and believe a better world is possible. Our company culture is driven by collaboration, support and teamwork which allows us to grow together. We believe that learning from different perspectives and seeking shared solutions together is an opportunity to grow both individually and as an organization. As an international company rooted in yerba mate native to South America, our people come from different cultures and backgrounds that are welcomed and valued. We question the status quo and seek innovative solutions to help drive the global regenerative business movement. We invite individuals to join our team who embrace work as a collective and aspire to using business as a force for good.
More about who we are:
Yerba mate. We love it, we drink it, but what, exactly, is it? Guayakí Yerba Mate started in 1996 as a passion, guided by a purpose and transformed into a brand with the goal of bringing yerba mate to more people. Known to provide a smooth energy boost and improved focus, yerba mate comes from the naturally caffeinated leaves of a species of holly tree found deep in the Atlantic Rainforest of South America and naturally contains a combination of caffeine (also found in coffee), theobromine (also found in chocolate) and polyphenols (also found in green tea) offering a unique beverage experience.
Guayakí Yerba Mate offers a variety of options to meet energy and refreshment needs through a robust portfolio of ready to drink beverages and traditional loose-leaf products. Brewed with yerba mate and infused with real fruit juices and herbs, Guayaki Yerba Mate is proudly sourced with regenerative, organic and fair-trade certified ingredients.
To learn more about our impact, check out our Impact Report at: impactreport.guayaki.com
Guayakí Yerba Mate is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be treated with respect and receive consideration for employment without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, uniform service, Veteran status, age, or any other protected characteristic per federal, state, or local law, including those with a criminal history, in a manner consistent with the requirements of applicable state and local laws, including the CA Fair Chance Initiative for Hiring Ordinance.
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Based in Sebastopol, California, Guayakí [Gwy-uh-key] is a pioneer and leader in the yerba mate category dedicated to restoring the environment and driving social change. Guayakí's organic, fair-trade certified yerba mate beverages contain a wealt...
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